Lifecycle Marketing Manager, Robinhood
$97-114k
+ Equity & Bonus
3 days a week in office
Commission-free stock trading & investing app
Be an early applicant
Commission-free stock trading & investing app
1001+ employees
Be an early applicant
$97-114k
+ Equity & Bonus
3 days a week in office
1001+ employees
Company mission
To democratize finance for all.
Role
Who you are
- We are building an elite team, applying frontier technologies to the world’s biggest financial problems
- We’re looking for bold thinkers
- Sharp problem-solvers
- Builders who are wired to make an impact
- Robinhood isn’t a place for complacency, it’s where ambitious people do the best work of their careers
- We’re a high-performing, fast-moving team with ethics at the center of everything we do
- Expectations are high, and so are the rewards
- 7-10 years of experience in lifecycle, CRM, or growth marketing
- Experience owning segmentation strategies and journey-based lifecycle programs
- Strong analytical skills with the ability to translate data into action
- Experience driving growth or revenue impact from existing customers
- Ability to collaborate across teams and navigate ambiguity
- Interest in wealth management, fintech, or advisor-focused platforms
- Must have experience utilizing Salesforce Marketing Cloud, Google Analytics, SuperSet
What the job involves
- Lifecycle Marketing at TradePMR helps advisors get the most out of our platform by delivering timely, relevant, and educational experiences across their journey
- As a Lifecycle Marketing Manager, you’ll own high-impact lifecycle programs that drive advisor engagement, product adoption, and revenue growth from existing clients
- You’ll develop and manage customer segments, identify key moments in the advisor lifecycle, and design experiences that help advisors take the next best action at the right time
- You’ll also play a key enablement role — partnering with our Growth and Advisor Services teams to create scalable lifecycle initiatives that reinforce frontline conversations and support advisor success
- Define, design and execute the lifecycle strategy across onboarding, education, product adoption, engagement, and retention for existing advisors
- Develop advanced segmentation frameworks using behavioral and product usage data to deliver relevant and timely lifecycle experiences
- Build lifecycle-driven enablement initiatives that support Growth and Advisor Services teams
- Develop and launch multi-channel lifecycle campaigns across email, in-app, and other owned channels
- Partner cross-functionally to deliver clear, compliant, and advisor-centric messaging
- Use experimentation and performance insights to continuously improve lifecycle impact
- Share insights and recommendations that influence marketing, product, and advisor experience priorities
Our take
For years, traditional brokers ruled the share trading realm, charging hefty fees that locked out everyday investors. Robinhood emerged as a disruptor, offering commission-free trading and opening the door to a new generation. Since then, expectations have continued to evolve, with investors looking not just to lower costs, but for simpler tools, clearer information, and guidance that makes the market easier to understand.
Robinhood was built to meet those changing expectations, designed from the start as a mobile-first platform that makes investor more accessible and less intimidating for people at every stage of their financial journey. Through its app, users can trade stocks and other financial instruments while benefiting from a clean interface and built-in educational support, helping them move from curiosity to confidence without unnecessary complexity.
Recently, Robinhood has strenghtned its impact too, particularly in the UK. With the launch of AI-powered Digests within its Robinhood Cortex assistant that helps users understand what's driving stock movements in plain English, while upcoming options trading and expanded educational resources add flexibility and depth. Together, these steps position Robinhood as a platform evolving alongside its users, blending technology and education to stay ahead in an ever-changing investment landscape.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 13 rounds)
Feb 2021
$2.4bn
CONVERTIBLE
Jan 2021
$1bn
LATE VC
Total funding: $5.6bn
Company HQ
Downtown Menlo Park, Menlo Park, CA
Leadership
Vlad Tenev
(Co-Founder, CEO & Chairman)Studied Mathematics at Stanford University, where they met Baiju. Dropped out of a PhD to start Robinhood. Alongside Robinhood, Vlad is also the co-founder and Executive Chairman of Harmonic.
Baiju B.
(Co-Founder)Studied Mathematics and Physics at Stanford University, where they met their Vlad and co-founded Robinhood in 2012. Baiju is also the Founder and CEO of Aetherflux.
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