Campaign Specialist, Quadient
Account-Based Marketing
3 days working from home
2 days a week in office (East Stratford, London)
Business communication solutions software
Open for applications
Business communication solutions software
1001+ employees
Open for applications
3 days working from home
2 days a week in office (East Stratford, London)
1001+ employees
Company mission
To simplify the connection between people and what matters.
Role
Who you are
- The ideal candidate will blend creativity with data-driven insights to drive engagement, build relationships, and achieve business objectives within high-value accounts
- 3-5 years of experience in similar B2B marketing roles
- Solid understanding of current digital marketing and demand gen trends, direct marketing, and other marketing best practices
- Skilled in shaping campaign messaging and producing content for diverse customer groups
- Strong attention to detail and creative eye
- Strong written and verbal communication skills, with the ability to create persuasive and engaging content
- Skilled in effectively implementing marketing campaigns across various channels
- Able to prioritize and handle multiple projects simultaneously
- Capable of using data to measure campaign performance and make recommendations for improvement
- Proactive, collaborative, and able to work independently and meet deadlines
- Bachelor’s degree in marketing or equivalent professional experience, highlighting a strong understanding of marketing principles and practices
- Good analytical skills, creativity, understanding of SEO and SEM, and familiarity with tracking, digital marketing and analytics tools such as Google Analytics, Facebook and LinkedIn ad managers, Canva, Drupal, and others
- Basic editing capabilities (HTML, CMS, Adobe Creative Cloud (Photoshop, Acrobat, InDesign, Video) a plus
What the job involves
- We are looking for a results-oriented Campaign Specialist with a strong focus on Account-Based Marketing (ABM) to join our marketing team
- This role is essential for developing and executing highly targeted multi-channel marketing campaigns aimed at key accounts
- Work in collaboration with our account based marketing manager, demand generation managers, SDR and sales teams to develop, implement and optimize ABM campaigns tailored to specific accounts. Apply key learnings to existing lead generation campaigns
- Coordinate end-to-end execution of ABM campaigns across multiple channels, including email, social media, content marketing, and events. Ensure alignment with account-specific goals and objectives
- Work within the ABM platform to design and execute targeted campaigns with personalized messaging
- Track and analyze campaign performance metrics, such as engagement rates and conversions. Use data to make informed decisions, optimize campaigns, and report on results
- Work with content creators to develop customized content and assets for target accounts. Create personalized email sequences, landing pages, and other materials to address the unique needs of each account
- Develop and implement lead nurturing strategies to move prospects through the funnel within target accounts. Utilize marketing automation tools to segment, track, and engage leads
- Plan and execute account-specific events, such as webinars, roundtables, and personalized meetings. Manage logistics, promotion, and follow-up to maximize engagement
- Coordinate the sharing of marketing engagement intelligence and best practices with sales to optimize the sales process and drive close rates
Our take
Quadient is a global company providing intelligent automation for business communication, smart mailing, shipping, and parcel locker solutions; with a focus on improving the customer experience of ordering and receiving packages. Formerly known as Neopost, the company has grown to support hundreds of thousands of customers worldwide.
Quadient has a record for developing its offerings ahead of changes in the market and has a history of smart acquisitions. In the last couple of decades, the company acquired a series of companies with market-leading technologies – such as customer communication management provider GMC Software, and Parcel Pending, the leader in the US parcel locker market.
The beginning of 2024 saw the acquisition of Frama, a mailing and document management solution bring in 30,000 new customers for Quadient. It has also developed its largest lockers yet, enabling the company to expand service to retailers and distributors delivering extra-large and oversized goods.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
2% employee growth in 12 months
Company
Company values
- Empowerment
- Passion
- Inspiration
- Community
Company HQ
Bagneux, France
Articles
Leadership
Geoffrey Godet
(CEO, not founder)Previously served as President & CEO for Flatirons Solutions, CEO for Jouve, and Chairman of the Board for CORENA.
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