Mobile Growth Manager, Phiture
CRM & Retention
+ Quarterly bonus scheme & Virtual shares
App growth consultancy
Job no longer available
App growth consultancy
21-100 employees
Job no longer available
+ Quarterly bonus scheme & Virtual shares
21-100 employees
Company mission
To help apps grow by building systematic processes to solve key growth challenges.
Role
Who you are
- Experience with A/B testing in any digital marketing channel
- Proficiency in using marketing automation tools like Braze, Leanplum, or Iterable for planning and launching campaigns
- Ability to drive data insights and build charts with analytics platforms like Amplitude, Mixpanel, Looker, or Periscope
- A data-driven approach with a solid understanding of startup growth metrics, analytics, and statistics
- Focus on performance and results, striving for measurable impact
- Understanding of user psychology and motivation in mobile app usage
Desirable
- Experience working at mobile-centric startups
- Experience with user acquisition (ASO or Performance Marketing)
- Experience with copywriting for marketing or sales communications
What the job involves
- Join Phiture's dynamic marketing team, where you'll dive into mobile app retention audits and CRM programs for a diverse clientele
- Harness cutting-edge mobile analytics tools to decode user behavior, identify issues, and craft compelling campaigns
- Lead detailed CRM experiments rooted in user psychology, transforming insights into dynamic lifecycle flows
- Collaborate closely with clients on A/B testing and analysis, leveraging the Mobile Growth Stack to drive significant outcomes
- Expect a vibrant role where your creativity and analytical skills will play a crucial part in our clients' success and Phiture's continued innovation
- Implement and optimize marketing campaigns using Braze to focus on advanced segmentation and targeting strategies
- Personalize and customize campaign content dynamically using liquid logic within Braze based on user behavior and attributes
- Manage and enhance custom attributes in Braze to fine-tune customer engagement strategies and achieve targeted outcomes
- Collaborate with the data analytics team to integrate and leverage user data for sophisticated campaign strategies
- Develop and test HTML code modifications within Braze templates for optimal layout and functionality across various devices and email clients
- Analyze campaign performance to generate insights and drive continuous growth and retention metrics improvement
- Provide technical support and training to team members on using Braze and integrating it with other tools and platforms
Our take
Berlin-based Phiture is an award-winning mobile growth consultancy and agency working with the teams behind some leading apps. The founders previously worked together as growth managers for SoundCloud and during this time noticed an impending surge in the mobile industry, hence had first-hand experience on how to successfully market a company in this field.
The agency is considered one of the fastest-growing companies of its kind and has accrued impressive clients including Headspace and Adobe. Phiture has been working to expand its US presence in order to become the ‘worldwide’ consultancy for mobile growth. It also acquired the app early-testing tool ASO Giraffe, which it has re-launched as Replika, in order to build out its software toolkit for app teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
65% female employees
Company
Company benefits
- Unlimited remote work within your home country and up to 90 days of international remote work every year
- The opportunity to boost your salary with our quarterly bonus scheme and share in the company's financial success
- Full and free mental health support from licensed therapists through our partnership with the Oliva
- Regular team events and a yearly, all-expenses-paid company offsite
- A yearly €1,000 budget for your personal development
- One training day a month to focus on your personal and professional growth
- Accelerated career development supported by quarterly feedback and progression sessions via Culture Amp, the online people and culture platform
- Flexible working hours so you can find the working patterns that best suit you
- Up to 30 days of paid vacation every year — plus more for special occasions
- An individual career roadmap and personal development plan to support a progressive learning curve
- Flexible working space at our spacious, pet-friendly headquarters in one of Berlin’s lively districts
- Onboarding package full of branded Phiture gear and a company MacBook
- Opportunity to actively influence change by joining our internal Culture, Climate Action, and Diversity & Inclusion teams
- A monthly remote work allowance to help you spruce up your home office space — plus your own monitor and desk chair
- Birthday, anniversary, and seasonal gifts from responsibly sourced local businesses
Company values
- People-centric - People are our most important asset. We believe in fostering a supportive and collaborative culture with everyone who’s critical to our success — team members, clients, industry partners, and friends, as well as our knowledge-sharing communities
- Systemic approach - We build robust, data-driven solutions that are scalable and fine-tuned to deliver quality. Our formulas are flexible, so we can reshape, refine, and tweak our strategy to suit the needs of every client
- Empowerment - When you come on board at Phiture, both as a team member and a client, we empower you with the knowledge and tools you need to ensure long-term success
- Innovation - An ever-changing market calls for dynamic solutions. We nurture creativity in our employees, welcome fresh ideas, and challenge existing thought models, so we can cultivate innovation and create new industry blueprints
- Knowledge sharing - Knowledge sharing is at the core of everything we do. We share our learnings and methodologies with everyone in our community, inspiring collective growth
Company HQ
Neukölln, Berlin, Germany
Articles
Leadership
Andy Carvell
(Co-Founder)Previously served as Senior Product Manager of Growth for SoundCloud, leading the Retention Team, and as Interim COO for LikedBy. Currently acts as an Editor for MobileGrowthStack.com.
Moritz Daan
(Co-Founder)Previously served as Product Manager of Growth for SoundCloud. Formerly founded and acted as CEO for both Omerta Game and Webgamic.
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