Senior Manager of International Communications, Oura
£82.5-102.7k
Expert level
Remote in UK
Health monitoring smart ring
Posted today
Health monitoring smart ring
501-1000 employees
B2CRetailPersonal healthFashionFitnessWellbeingeCommerceMedTech
Posted today
£82.5-102.7k
Expert level
Remote in UK
501-1000 employees
B2CRetailPersonal healthFashionFitnessWellbeingeCommerceMedTech
Company mission
Oura's mission is to make health a daily practice.
Role
Who you are
- This role requires a dynamic and strategic leader with deep experience in managing communications across diverse geographies and cultures
- 10+ years of experience in communications, public relations, or corporate communications, with a proven track record of managing international or global communication strategies
- Strong understanding of international markets, cultural nuances, and global media landscapes, with experience working across Europe, and, ideally, Asia, and Latin America
- Exceptional written, verbal, and interpersonal communication skills, with the ability to craft compelling narratives and adapt messaging for different audiences
- Experience working in the tech, health, or consumer lifestyle sectors is a plus
- Strong leadership skills with the ability to inspire and motivate and drive collaboration across cross-functional teams
- Ability to think strategically while also being hands-on in executing high-impact initiatives
- Fluency in multiple languages is a plus but not required
- Strong project management skills with the ability to balance multiple priorities and meet deadlines in a fast-paced environment
What the job involves
- We are expanding globally and looking for an experienced and strategic leader to drive our international communications strategy as we grow in new markets worldwide
- As Senior Manager, International Communications at Oura, you will develop and execute global communications strategies that build brand awareness, shape our narrative, and drive engagement in key international markets outside of the U.S. and Canada
- You will work closely with the marketing and retail teams, as well as product, science, and senior leadership, to ensure consistent, localized messaging and storytelling that resonates with Oura's growing global community
- You will also be a culture carrier among our growing London employee base
- Lead the development and execution of Oura’s international communications strategy, ensuring alignment with global brand objectives and regional market needs
- Collaborate with regional teams to tailor messaging and campaigns that resonate with local audiences while maintaining a consistent global brand voice
- Oversee the development of localized content and storytelling, ensuring it is culturally relevant and speaks to the health, wellness, and lifestyle trends in each market
- Monitor market trends and media landscapes in key regions to identify opportunities for proactive communications and brand elevation
- Champion Oura’s brand narrative and ensure it is effectively communicated across all international channels, including digital media, traditional PR, influencer partnerships, and events
- Cultivate and maintain strong relationships with key media outlets, influencers, and thought leaders across multiple regions, driving earned media coverage and positive brand sentiment
- Collaborate with external agencies and consultants to amplify Oura’s message and increase media presence in new and existing markets
- Manage regional executive media training, preparing Oura leaders for high-profile interviews, speaking engagements, and public appearances
- Act as the point of contact for all international PR, international crisis communications, and international media relations inquiries
- Oversee and manage relationships with external PR agencies in Tier 1 markets across multiple regions, ensuring alignment with global brand strategy, consistency in messaging, and the execution of high-impact media campaigns
- Manage PR agency budgets, ensuring efficient allocation of resources, cost control, and the delivery of campaigns within financial parameters
- Partner with product, marketing, retail, member experience, and sales teams to ensure consistent messaging across all touchpoints in international markets
- Work closely with the global marketing team to ensure communications efforts align with product launches, promotions, and other key initiatives
- Collaborate with local teams to coordinate regional events, sponsorships, and influencer activations that promote Oura’s mission and vision
- Define and track key performance indicators (KPIs) for international communications efforts, regularly reporting on the effectiveness and impact of campaigns
- Use data-driven insights to continuously optimize communications strategies, ensuring alignment with business goals and regional growth targets
Our take
As smart watches with health and wellbeing monitoring functions are now an everyday norm, Oura is offering similar wearable technology with its series of rings. It’s one of a number of companies gaining serious traction in the market, along with the likes of Circular and Movano.
The company gained an early profile after its collaboration with Gucci which created mainstream publicity and may have given it a leg up on the competition. With the smart ring market forecast to keep growing, Oura certainly finds itself in a promising position as it moves to build out its operations and refine the product.
The bottom line for Oura will be customer satisfaction and demand, which does make its mixed reviews so far a little troubling. That said, the announcement of its new "Circles" social feature, on top of an integration with InsideTracker and acquisition of "wave to pay" company Proxy, all look set to increase the functionality of the ring and could well win more consumers over.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Top investors
Some candidates hear
back within 2 weeks
9% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Nov 2024
$75m
SERIES D
May 2021
$100m
SERIES C
Total funding: $228.4m
Company benefits
- Beautiful workspaces in San Francisco by Pier 31, Oulu and Helsinki (Finland)
- Amazing culture of collaborative and passionate coworkers
- Wellness benefits
- An Oura Ring of your own
- Personal learning & development budget of 750 USD/EUR
- Unlimited course offerings from Coursera
- Five (5) total days of work time to devote to employee development training
Company values
- Not Me, We: Ubuntu - At Oura, we are one team. We each have a significant role to play–but we don’t win in silos. We know in order to succeed, we must do it together. We embrace the diversity of our locations, perspectives, and experiences to succeed as one company
- We Are Human First - Humanity is present in all that we do. We are passionate about building products that celebrate and support uniqueness, inclusivity, and diversity. We meet people where they are, as they are, and prioritize accessibility, by connecting with kindness and empathy
- We Find Solutions - We confront obstacles head-on. Even if we disagree, we share one common goal: solving the problem, together
- Trust Matters - If we say we’ll do something, we do it. We always show up with integrity, and we prioritize privacy– because it doesn’t just matter to us, but to you, as well. We do the right thing, even when no one is looking. It is vital to us that our community and teammates know that they can rely on our products, information, and perspective
Company HQ
Linnanmaa, Oulu
Articles
Leadership
Tom Hale
(CEO, Not Founder)Seasoned senior board member and advisor at multiple high growth companies including Cars.com, Volara, and HomeAway.
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