Vice President of Product Marketing, HUMAN

• If you thrive in fast-moving environments, love simplifying complex products, and know how to turn strategy into execution, keep reading
• 12+ years of product marketing experience, including 3–5 years in senior leadership roles at high-growth B2B tech companies
• Background in cybersecurity, ad tech, SaaS, cloud infrastructure, or AI/ML
• Experience leading product marketing for complex, technical platforms with multiple products, personas, and GTM motions
• Proven track record owning positioning, launches, pricing, packaging, and sales enablement that drive measurable results
• Strong storyteller who can translate complex concepts into clear, credible narratives
• Strategic, collaborative leader comfortable operating at the portfolio level while diving into the work when needed
• Data-informed, customer-driven, and accountable for outcomes

Desirable

• We’re looking for a hands-on, strategic Vice President of Product Marketing to define how we bring our portfolio to market and ensure customers, partners, and the market clearly understand the value we deliver
• You’ll be our chief storyteller and go-to-market architect, across a multi-surface portfolio spanning Advertising Protection, Verification and Brand Safety, Performance Marketing, Application Security, and Fraud Prevention
• This role owns positioning, messaging, launches, and customer and competitive insight, while leading a high-performing team and partnering closely with Product, Sales, Marketing, and executive leadership
• Own and evolve HUMAN’s product marketing strategy across the full portfolio, from core bot mitigation to emerging agentic AI capabilities
• Define segmentation, positioning, and messaging across multiple buyer personas, while maintaining a cohesive HUMAN story in the market
• Ensure narrative clarity and prioritization across products, use cases, and go-to-market motions
• Stay close to customers, buyers, and competitors, turning insight into clear recommendations and action
• Partner with Product to influence roadmap decisions based on market opportunity, customer feedback, and emerging interaction patterns
• Lead product and feature launches across application security and advertising/media products, owning planning, readiness, and external storytelling
• Own pricing, packaging, and sales enablement strategy across enterprise, advertising, and partner channels
• Partner with Sales leadership on GTM plays, deal strategy, and pipeline acceleration
• Build scalable sales enablement systems that keep messaging consistent as products and teams evolve
• Lead, coach, and develop a high-performing product marketing team
• Balance strategic leadership with hands-on execution when it matters
• Drive clarity through strong planning, prioritization, and communication
• Foster a collaborative, feedback-driven culture aligned with HUMAN’s values
• Serve as a visible product voice with analysts, press, customers, and at key events
• Develop high-impact content across sales materials, web, demos, and customer-facing assets
• Partner with Analyst Relations to shape category narrative and market perception
• Enable internal teams to confidently and consistently tell the HUMAN story
• Ensure product narratives reinforce a clear platform-level vision across advertising, applications, and fraud
• Align executives and cross-functional leaders around shared narratives and GTM priorities
• Define success metrics and regularly assess what’s working
• Use data to refine messaging, prioritize segments, and guide investment
• Own product marketing’s impact on awareness, adoption, and revenue