Director of Lifecycle Marketing, Upside
2+ days a week in office
Mobile reward application for retail spending
Job no longer available
Mobile reward application for retail spending
201-500 employees
Job no longer available
2+ days a week in office
201-500 employees
Company mission
To advance the economic power of people living and working in the real world.
Role
Who you are
- 10+ years of marketing experience, preferably at B2C/app based businesses
- Ability to both think strategically and implement tactically, with excellent communication and leadership skills
- Hands-on leader with experience juggling multiple projects and working cross-functionally in a fast-paced cross-functional environment
- Strong data-driven mentality and deeply familiar with tools to support retention and CRM efforts such as Looker, Email Creation/HTML, Mixpanel
- Experience with marketing automation platforms like Iterable, Braze and others preferred
- Experience with analytics tools like Looker and Mixpanel, SQL experience strongly preferred
- Genuine excitement and passion for the substantial opportunity to unleash your creative flair and help more people fuel their lives
- Approach your work with positivity and resilience to stay focused on the wins that truly move the business forward
What the job involves
- By the end of the year, Upside has a goal to 2x the transactions that we drive to our almost 50,000 merchants and 20x our grocery and restaurant business
- To help us hit these goals, we’re in search of a Director, Lifecycle Marketing to develop and implement programs that optimize conversion of new users, drive increased value from existing Upside users, and reactivate churned users
- This role will take a data-driven and experimental approach, then work cross-functionally to scale up what’s most effective. It’s an exciting opportunity to have strong ownership at a well-funded, rapidly growing startup
- Build and manage a hard-working lifecycle marketing team and mobilize them to execute your vision while supporting them to achieve their professional development goals
- Direct the lifecycle marketing team and align support cross-functionally to lead the design of and implement growth marketing campaigns focused on increasing audience engagement, retention, and growing our subscription businesses
- Own the marketing execution for email, push, and on-platform communications with an in-depth understanding of each channel's technical capabilities
- Partner with product, marketing, and analytics peers to define key objectives and develop and continually optimize customer segmentation and the corresponding marketing strategy
- Lead efforts to define and improve lifecycle marketing spanning conversion (successful first usage of the app) through retention to maintain user engagement, increase the frequency of use, or win back inactive users
- Establish and maintain effective relationships with agencies as necessary to accelerate Upside’s growth
Our take
Loyalty systems, vouchers, and other special offers have a proven track record at winning over new customers for businesses. However, customers can be reluctant to sign up due to the sheer number of these schemes. Upside exists to unify these loyalty schemes with a single flexible reward app.
While retail reward platforms are nothing new, Upside functions more like a marketplace, linking participating businesses to potential customers. It also rewards customers with cash back on eligible purchases, a more flexible reward than is traditional in loyalty schemes.
With over 50,000 businesses enrolled and 30 million app users, Upside has grown into a major player in this sector. The company is well-funded and ever-expanding its offering, with a product that is increasingly appreciated by consumers in an expensive world, as well as the businesses who depend on their custom.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (1 round)
Apr 2022
$65m
SERIES D
Total funding: $65m
Company benefits
- Health and Wellness - We’re happy to provide our team members with generous health, vision, and dental insurance options
- Lunch - We cover the cost of lunch everyday for team members onsite to enhance our team building and encourage collaboration. Plus local restaurants appreciate it!
- Stock Options - Our team’s success is our company’s success, and we should all have a stake in that. We’re glad to offer our team members valuable stock options
- Unlimited PTO - Yes, you read that right. When you need time off, we’ve got you covered
Company HQ
Dupont Circle, Washington, DC
Leadership
Alex Kinnier
(CEO & Co-Founder)Experience as Group Product Manager for Google from 2005 to 2008. Senior Vice President of Products and Engineering for Opower from 2012 to 2015.
Wayne Lin
(CPO & Co-Founder)Experience as Product Manager for Google from 2005 to 2010. Vice President of Product Management & Analytics for Opower from 2010 to 2015.
Rick McPhee
(Co-Founder)Experience as Vice President of Engineering for HP's Fortify Software from 2008 to 2012. Senior Vice President of Engineering for Opower from 2012 to 2015.
Joanna Kochaniak
(Engineer & Co-Founder)Experience as Programmer Analyst for the Institute for Physical Sciences from 2007 to 2010. Lead Software Engineer for Opower from 2010 to 2015.
Jan Rubio
(Designer & Co-Founder)Experience as Research Assistant for George Washington University from 2009 to 2011. Senior Software Engineer for Opower from 2011 to 2016.
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