Director of Partner and Field Marketing, inriver
Product information management (PIM) solutions
Open for applications
Product information management (PIM) solutions
201-500 employees
Open for applications
201-500 employees
Company mission
To build a more sustainable future by helping customers exceed expectations at every stage of the product journey.
Role
Who you are
- This role is ideal for a high-energy marketing leader who is experienced in working across both partner and field marketing and enjoys rolling up their sleeves to run programs directly
- 8+ years of experience in partner marketing and field marketing roles, with a proven track record of building successful partner programs and executing impactful field marketing initiatives
- Experience in the digital commerce or software solutions industry, ideally within enterprise-focused markets
- Hands-on experience managing partner co-marketing programs, including joint campaigns, events, and content creation
- Strong field marketing expertise, with a history of driving both demand generation and brand awareness across multiple regions
- Ability to manage a team while directly executing programs and projects
- Excellent communication and collaboration skills to work cross-functionally with partners, sales, and regional teams
- Strong analytical skills and the ability to measure and optimize marketing initiatives based on performance data
- Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred
- We value innovative thinkers who are hands-on, collaborative, and ready to lead from the front
- If you’re excited about shaping the future of our partner and field marketing programs while growing your career in a dynamic, fast-paced environment, we encourage you to apply
What the job involves
- We are looking for a hands-on and strategic Director of Partner and Field Marketing to lead the development of our partner marketing programs and drive field marketing initiatives across Europe and North America
- In this dual-focused role, you will be responsible for building a robust partner marketing strategy with measurable impact while simultaneously managing field marketing activities that support both demand generation and brand awareness
- You will play a key role in strengthening our relationships with strategic partners and ensuring the successful execution of regional marketing initiatives
- You will also manage a small team of two junior marketers while leading several initiatives personally
- Program Development: Design and implement a comprehensive partner marketing strategy to build strong relationships with key partners and drive co-marketing opportunities
- Campaign Execution: Collaborate with partners to develop joint marketing programs, including events, webinars, co-branded content, and lead generation activities
- Enablement: Provide partners with the marketing tools, assets, and training necessary to amplify inriver’s solutions within their networks and channels
- Measurement: Establish and monitor KPIs to track the success of partner marketing programs, and adjust strategies to ensure performance goals are met
- Collaboration: Work closely with inriver’s sales and partner teams to align marketing activities with partnership growth objectives and go-to-market strategies
- Strategic Planning: Develop and execute field marketing strategies across Europe and North America to drive pipeline growth, regional brand awareness, and customer engagement
- Event Management: Plan and manage field marketing events, such as trade shows, conferences, workshops, and partner events, ensuring alignment with regional goals
- Demand Generation: Implement targeted demand generation campaigns to support pipeline development for sales teams, combining online and offline tactics
- Brand Awareness: Foster in-market brand awareness by executing localized campaigns that resonate with regional audiences
- Team Leadership: Lead and mentor a small team of two junior marketers, while also managing and executing key programs personally to ensure maximum impact
- At inriver, you’ll have the opportunity to make a direct impact on our growth and expansion in the digital commerce ecosystem
Our take
Inriver, a prominent player in the field of product information management (PIM) software, offers solutions that allow enterprises to optimise their product journey across diverse touchpoints.
With its PIM platform, inriver aids businesses in managing the entire product lifecycle, from sourcing and creation to distribution and recycling. The company's unique proposition lies in its integration of digital shelf analytics and flexible ecosystem connectivity, ensuring scalability and adaptability to growing demands on product data. Inriver's approach to PIM, supporting both B2B and B2C enterprises, underscores its commitment to turning product information into a strategic asset, resonating with over 1,600 global brands.
Inriver has launched its next-generation syndication platform, which offers advanced API connectivity for seamless distribution to marketplaces, channels, and endpoints. This addresses the intricate challenge of content mapping, enhancing efficiency and accuracy for customers seeking to place their products on the digital shelf. This move is indicative of inriver's proactive stance in meeting the evolving needs of modern commerce.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Nov 2020
$32m
LATE VC
Aug 2017
$11m
LATE VC
Total funding: $55.4m
Company values
- Innovate
- Be Curious
- Have Fun
- Work Smart
- Take Responsibility
Company HQ
Gamla staden, Malmö, Skåne County
Articles
Leadership
Johan Boström
(Co-Founder)Served as the company's CPO from 2004-2023. Previous Owner of Via Anna/Serendipity Innovations. Also worked as a Sales Director and ECM Specialist at UDK.
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