Director of Brand Marketing, Nutrafol
Men's
$160-175k
+ Quarterly Bonus Program
Natural products to improve hair growth
Be an early applicant
Natural products to improve hair growth
201-500 employees
Be an early applicant
$160-175k
+ Quarterly Bonus Program
201-500 employees
Company mission
To help people grow into their best selves through whole-body health.
Role
Who you are
- You have a creative mind that can craft brand stories that resonate with consumers, and initiatives that impact consumer perceptions
- Should be a strategic thinker with a knack for uncovering consumer needs that inform strategy business and product growth
- 8-12 years of marketing, brand management or similar experience in a fast growing brand; wellness experience preferred and DTC experience is required
- 5+ years of team management experience
- Proven track record creating and executing innovative and disruptive integrated brand strategies and campaigns (across digital, social, CRM, OOH, direct response, etc.) for a DTC brand with supporting distribution channels
- Demonstrated experience within high-growth, fast-moving start-up environments, particularly with DTC branded service model
- Experience working with male-focused direct-to-consumer brands
- Experience managing in-house teams and agency relationships
- Strong strategic and analytical thinker with experience in customer segmentation and quantitative and qualitative customer insights to create
- Proven track record for developing holistic brand-first marketing strategies
- Love of all things brand and high attention to detail
- Exceptional communication skills, both verbal and written
- Strong sense of ownership, urgency, and drive
- Positive attitude and ability to manage change, thrive in a fast-paced environment, work through ambiguity, and prioritize projects based on business needs
What the job involves
- The Director Brand Marketing, Nutrafol Men is the strategic, creative, storyteller that will drive Nutrafol Men’s brand strategy, campaign and content
- They are responsible for developing and executing on the Nutrafol Men’s brand narrative across building a strong emotional connection, product routine and cultural relevance with our customers
- As a brand leader, doer and activator of a DTC brand you will work cross functionally to develop and execute a range of projects from 360 campaigns, strategic initiatives, social narrative and more
- Responsibilities include identifying consumer insights, strategic planning, ideating collaboratively with creative and overseeing projects through to completion
- The Director Brand Marketing, Nutrafol Men’s reports to the VP, Brand Marketing and is highly collaborative with the in-house teams creative, growth, retention, PR, partnerships and brand product marketing teams
- Develop holistic brand experiences based on extensive research, experience, competitor and brand knowledge
- Have deepest understanding of consumer needs through extensive primary and secondary research
- Create competitive reviews and situational analyses
- Staying up-to-date on consumer research and market trends
- Identify audience and category insights, challenges and opportunities
- Develop brand architecture, positioning and strategy leading annual and quarterly brand plan
- Craft a cohesive strategy including compelling brand stories and narratives
- Brief and collaborate with creative teams
- Leading ideation and brainstorming sessions
- Lead day-to-day management of key brand initiatives to drive awareness and engagement
- Oversee and manage the Men’s brand team - strategic collaboration with social, PR, partnerships and community team
- Set brand strategy and direction for partnerships and collaborations
- Ability to manage multiple projects simultaneously leading cross functional stakeholders
- Monitor results, provide strategic recommendation and roadmaps for improvement
- Assist in creating and managing brand marketing budget
- Champion the brand and customer at all times
- Create strong relationships and build trust with cross-functional teams and leadership
- Work with external vendors and freelancers to execute as needed
Our take
Nutrafol develops and sells natural, drug-free oral supplements, serums, and treatment plans to support hair growth in men and women. The company, which has been around since 2014 and is endorsed by a number of medical professionals, is a leader in the natural hair growth supplement niche.
It’s easy to see why Nutrafol’s products would prove popular. Hair loss and thinning affects around 80% of men, and around half of women at some part of their lives. For many, the greatest impact is on self confidence, and inevitably mental wellbeing. The fact then, that so many mainstream hair loss treatments have side effects that also impair mental health, is far from ideal.
Existing investor Unilever acquired a majority stake in the company in 2022, which will vastly extend its reach across the globe. With the health & wellness supplements industry only becoming more accepted in the mainstream, and with Unilever’s backing, a period of significant growth could be in store for Nutrafol.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (1 round)
Apr 2019
$35m
SERIES B
Total funding: $35m
Company benefits
- Fully remote work experience, including a one-time allowance for home office setup
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with 50% match
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly work from home stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Virtual happy hours, yoga, and meditation sessions throughout the year
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance and benefit programs
Company HQ
Midtown South, New York, NY
Leadership
Giorgos Tsetis C.E
(Chairman & Co-Founder)Certified engineer who ran GTS Consulting between 2008 and 2014, before launching Nutrafol in a bid to find a natural, side-effect-free hair thinning treatment.
Roland Peralta
(CIO, CPO & Co-Founder)Fashion & health entrepreneur who served as Chief Logistics Officer at Julien Farel Anti-Aging Haircare before co-founding Nutrafol.
Sophia Kogan, MD
(Chief Medical Officer & Co-Founder)Gained a medical degree from SUNY Downstate Medical Center, and completed a research fellowship in pediatric dermatology before co-founding Nutrafol.
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