Senior Product Marketing Manager, Block
Artist Platform
$135.8-245.4k
+ Equity and Employee Stock Purchase Program
Financial services ecosystem
Job no longer available
Financial services ecosystem
1001+ employees
Job no longer available
$135.8-245.4k
+ Equity and Employee Stock Purchase Program
1001+ employees
Company mission
To create better tools to help everyone access the economy.
Role
Who you are
- 8+ years of experience in growth or product marketing, working on fast-growing technology products (music, creator or consumer a plus)
- Experience working with product management, engineering, analytics and design to build and scale products
- Experience using data and analytics to influence product roadmaps and help build great marketing campaigns
- A scrappy and resourceful way of operating. You can unblock yourself to achieve your goals and are always thinking creatively about your approach to problems
- Demonstrated success partnering closely with GTM teams to execute on campaigns (ie. marketing, creative, partnerships)
- An ability to excel at both the strategic and tactical levels to consistently meet planned objectives
- Exceptional written and verbal communication skills
What the job involves
- We are looking for a seasoned product marketer who can bring analytical thinking, structure, and strong stakeholder management on the path to bringing TIDAL’s artist products to life
- As an individual contributor Senior Product Marketing Manager, you will be responsible for partnering with our product, engineering, and go-to-market teams to envision, build, and grow our portfolio of artist solutions
- Based on deep, ongoing customer discovery and market insights, you’ll represent the customer voice in order to influence product strategy and develop the product positioning, messaging and channel strategy to drive key business outcomes
- As an early member of TIDAL’s PMM team, you will help scale the function by sharing best practices and shaping our culture
- Lead GTM strategy for artist-facing products
- Oversee goal-setting, customer insights, market analysis, positioning and messaging and channel strategy
- Influence product roadmap for TIDAL’s artist platform by effectively representing the Voice of the Customer. This involves collecting, analyzing and championing direct customer feedback, synthesizing industry insights, and stretching outside typical product marketing responsibilities to support product development
- Manage GTM campaigns and partner closely with cross functional teams
- Oversee and coordinate campaigns and marketing asset development across cross-functional teams (including creative, lifecycle, and artist & label relations) in line with your GTM strategy
- Monitor and optimize product and feature launches
- Collaborate with Marketing and Finance teams to inform marketing budget allocations based on growth opportunities and business objectives
- Champion an experimentation culture by testing measurable and scalable programs that can drive meaningful business impact based on learnings
Our take
Block is a financial services technology company comprising of Square, Cash App, Spiral, TIDAL, and TBD. Its biggest brand, Square, offers hardware and software for small to medium-sized businesses enabling them to manage the entire payment lifecycle. It functions similarly to Shopify and Stripe, but has paired online payment processing with physical devices such as registers, payment terminals, and mobile card readers.
The business was originally founded as Square in 2009 by Jack Dorsey of Twitter fame. Already well-established with SMEs all over the globe, Square has significantly benefited from the increased demand for mobile payment systems. Its order management feature remains a go-to tool for small businesses that otherwise didn't have the proper infrastructure in place when demand for home delivery surged.
Square rebranded as Block in December 2021, with the Square brand name remaining in place for their seller business. The company has since come under fire for its security practices, facing lawsuits in relation to a major breach of CashApp user data, and in 2024 announced plans to reduce its workforce in order to cut costs. Despite these setbacks, there is every chance the business will move past this, though it may take some time to rebuild trust in its product.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Company benefits
- Healthcare coverage (Medical, Vision and Dental insurance)
- Health Savings Account and Flexible Spending Account
- Retirement Plans including company match
- Employee Stock Purchase Program
- Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
- Paid parental and caregiving leave
- Paid time off (including 12 paid holidays)
- Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
- Learning and Development resources
- Paid Life insurance, AD&D, and disability benefits
Company HQ
SoMa, San Francisco, CA
Leadership
Jack Dorsey
(CEO)Having studied at and dropped out of New York University, Jack founded Twitter in March 2006, where he has served as CEO since. He co-founded Square with Jim in February 2009, and has remained its CEO ever since.
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