Senior Lifecycle Marketing Manager, Modern Health

• The ideal candidate is also a hands-on operator and familiar with a fast-paced startup environment
• 7+ years in marketing with at least 4 + years in a cross-channel CRM role (mobile, email, in-app) for a large user customer base
• Possesses strong analytical skills and ability to translate data into meaningful, actionable insights
• Experience using Iterable, Braze, and/or similar ESPs to build and track campaign metrics
• Familiarity with Salesforce, Mixpanel, and Looker
• A curiosity for experimentation and building new programs from scratch
• Experience running A/B tests and using data & customer insights
• Experience building blast, triggered, and nurture campaigns
• Strong in campaign execution from planning, creative development, targeting, testing, deployment, reporting, and optimization
• Strong attention to detail and passion for working in a fast-paced environment
• Ability to work with the tools available, while also striving for continuous improvement
• An analytical thinker who is comfortable measuring campaign performance and identifying new areas of opportunity with existing data
• You stay up-to-date with industry trends and best practices to ensure the company remains competitive and innovative
• Comfortable with ambiguity and quick pivoting to serve business needs
• A passion for mental health/wellness

Desirable

• We seek a dynamic and experienced Senior Lifecycle Marketing Manager to join our team
• In this role, you will design, implement, and optimize strategies to drive customer acquisition, retention, and growth through data-driven lifecycle marketing campaigns
• Your efforts will ensure a cohesive and engaging customer journey, leveraging email marketing, CRM, and automation tools
• You’ll also work cross-functionally with our product and analytics team to understand the customer lifecycle and maximize engagement authentically
• This role involves marketing to our end users, so the ideal candidate is user-obsessed and can drive meaningful engagement with the Modern Health app
• Build new lifecycle marketing strategies that increase adoption and engagement, with the ultimate goal of Client retention
• Build strategies that touch B2C customers at key engagement and retention touchpoints
• Develop, execute, and reiterate experiments across mobile, in-product, and email messaging while looking for improvements for engagement at each step of the customer lifecycle
• Create meaningful user experiences across campaigns and the user experience by partnering with our analytics and product teams
• Analyze customer journey data and feedback to identify areas of improvement and optimize the customer experience. Extract learnings from experiments to inform other Customer and User roadmap initiatives
• Communicate the results of your experiments widely across the org to inform Customer Success, Sales, Partnerships, Product, and other functions on what drives engagement and retention