Senior Member Marketing Manager, Modern Health

• The ideal candidate is also a hands-on operator and familiar with a fast-paced startup environment
• 7+ years in marketing with at least 4 + years in a cross-channel CRM role (mobile, email, in-app) for a large user customer base
• Possesses strong analytical skills and ability to translate data into meaningful, actionable insights
• Experience using Iterable, Braze, and/or similar ESPs to build and track campaign metrics
• Familiarity with Salesforce, Mixpanel, and Looker
• A curiosity for experimentation and building new programs from scratch
• Experience running A/B tests and using data & customer insights
• Experience building blast, triggered, and nurture campaigns
• Strong in campaign execution from planning, creative development, targeting, testing, deployment, reporting, and optimization
• Strong attention to detail and passion for working in a fast-paced environment
• Ability to work with the tools available, while also striving for continuous improvement
• An analytical thinker who is comfortable measuring campaign performance and identifying new areas of opportunity with existing data
• You stay up-to-date with industry trends and best practices to ensure the company remains competitive and innovative
• Comfortable with ambiguity and quick pivoting to serve business needs
• A passion for mental health/wellness

Desirable

• We seek a dynamic and experienced Senior Member Marketing Manager to join our team and drive engagement with our mental health benefits among members across our employer clients
• In this role, you’ll lead the strategy and execution of campaigns that inspire awareness, activation, and sustained use of our mental health services
• This is a high-impact role ideal for someone who is data-driven, user-obsessed, and motivated by mission-driven work that makes a real difference in people’s lives
• Your efforts will ensure a cohesive and engaging member journey, leveraging email marketing, CRM, and automation tools
• You’ll also work cross-functionally with our product and analytics team to understand the member lifecycle and maximize engagement authentically
• Develop and execute B2C marketing strategies that drive member awareness, activation, and engagement across key lifecycle moments
• Own end-to-end campaign planning and execution across channels including email, SMS, mobile, and in-app
• Leverage data and insights to segment audiences and personalize messaging to different populations and engagement levels
• Create meaningful user experiences across campaigns and the user experience by partnering with our analytics and product teams
• Test and iterate on creative, messaging, and timing to improve performance and conversion
• Communicate the results of your experiments widely across the org to inform Customer Success, Sales, Partnerships, Product, and other functions on what drives engagement and retention