Director of Digital Content Strategy, Flock
$200-250k
+ Equity
Public safety operating system
Be an early applicant
Public safety operating system
1001+ employees
Be an early applicant
$200-250k
+ Equity
1001+ employees
Company mission
To create safer, happier communities and cities by pre-emptively fighting crime.
Role
Who you are
- 10+ years of proven experience in social media strategy and execution, ideally in high-growth tech, civic-tech, and/or mission-driven companies
- Demonstrated success in building and scaling social followings and engagement from scratch
- Deep expertise across LinkedIn, X, Instagram, YouTube, and other emerging platforms
- A strong blend of creative and analytical skills, with a proven ability to concept award-worthy campaigns and prove their impact with data
- Excellent understanding of brand building, tone of voice, and audience psychology
- Experience managing crisis comms and sensitive conversations online with nuance and professionalism
- Skilled at using social listening, analytics, and publishing tools
- Strong cross-functional collaboration and communication skills; ability to partner with executives, sales, comms, and product marketing
- Comfortable working fast, iterating, and testing bold ideas in public view
- Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day
What the job involves
- Reporting directly to the CMO, the Director of Digital Content Strategy will be responsible for building our social presence from the ground up and scaling it into a powerful, multi-platform engine focused on brand, engagement, and growth
- This is a unique opportunity to design Flock’s social media strategy, voice, and playbook at scale, shaping how millions perceive our mission
- We’re seeking a creative, data-driven leader who excels at balancing brand storytelling with tactical execution. You will lead both the strategy and day-to-day management of Flock’s social channels, driving significant growth over the next 12–18 months and defining what “best-in-class” civic-tech social looks like
- Develop and execute a bold, multi-platform social media strategy (LinkedIn, X, Instagram, YouTube, and other emerging platforms)
- Build Flock’s brand voice across social, shaping content that drives awareness, trust, and engagement across B2G and B2B audiences
- Manage the daily operation of Flock’s channels, content calendars, publishing, engagement, and real-time brand moments
- Partner with brand, creative, content, and comms teams to ensure social amplifies major campaigns, product launches, and storytelling initiatives
- Drive growth through audience insights, social listening, competitor benchmarking, and trend spotting
- Scale social into a performance engine: set KPIs, measure results, and use analytics to guide constant iteration
- Recruit and grow a small but mighty social team as the function scales
- Serve as an internal expert and evangelist on how social can drive pipeline, brand affinity, and community impact
- This serves as a preview of the 90-day plan you will receive if you were to be hired as a Director of Digital Content Strategy at Flock Safety
- First 30 Days
- Audit Flock’s current social footprint and benchmark against top competitors
- Define the Y1 social strategy, including detailed KPI setting, content strategy, and brand tone of social in partnership with the CMO and comms team
- Build the first 90-day editorial and channel plan
- First 60 days
- Launch restructured content calendars across LinkedIn, X, IG, and YouTube
- Establish reporting dashboards and define success metrics (growth, engagement, reach, sentiment, share of voice)
- Deliver first viral or breakout campaign moments to signal a new era of Flock social
- 90 Days and beyond
- Own day-to-day social execution with clear rhythms and repeatable frameworks
- Show measurable growth in followers, engagement, and share of voice across priority platforms
- Present a 12-month roadmap for scaling social—including team needs, budget, and bold creative initiatives
Our take
Public vehicle surveillance provides valuable insights to emergency services for the prevention of crime, but bringing information together to create leads is difficult. There's no standardised system for inter-city vehicle surveillance, and this makes it difficult for communities and law enforcement services to work together.
Flock provides surveillance equipment that aims to improve the abilities of law enforcement and homeowner associations to communicate data with each other. The company focuses on vehicle surveillance, innovating on existing technology by using machine learning to categorise vehicles by color, license plate, state, and other data points.
Whilst automated surveillance equipment is used daily within federal police forces, Flock builds technology systems that provide a means for smaller law enforcement agencies to quantify and share surveillance data easily. The company has raised strong funding to support the expansion of its manufacturing capabilities. But it has also faced a large dose of backlash from groups and individuals who are concerned about its capability for mass surveillance and the privacy of the data it collects.
Steph
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Mar 2025
$275m
LATE VC
Mar 2024
$200m
SERIES G
Total funding: $857.8m
Company benefits
- 🌴Use what you need PTO: We seriously mean it, plus 11 company holidays and your birthday off!
- ⚕️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match
- 👪Family Leave: We provide 16 weeks of 100% paid leave for primary caregivers and 12 weeks of 100% paid leave for secondary caregivers
- 🍼Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. We will reimburse $10,000 a year for adoption, surrogacy, or infertility
- 🧠Mental Health: All employees receive an annual subscription to Headspace
- 💖Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support
- 💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions
- 💻WFH Stipend: $150 per month to cover the costs of working from home
- 📚L&D Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more
- 🏠Home Office Stipend: A one-time $750 to help you create your dream office
- 🏢Coworking Space: If you’re not local to our ATL HQ, we’ll provide $250 a month to get you set up with an All Access Membership to WeWork (or a local coworking space in your area)
- 🐾Pet Insurance: We’ve partnered with Pumpkin to provide insurance for our employee’s fur babies
Company HQ
Home Park, Atlanta, GA
Leadership
Garrett Langley
(Founder & CEO)They worked in Computer Services freelance for over 6 years before joining Firethorn in 2015, and Clutch Technologies in 2014. They left their position as President of Moment LLC to found Flock Safety in April 2017.
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