Social Media Manager, Red Ventures
Instagram Focus, The Points Guy, January 2025
$55-105k
Media and publishing company
Be an early applicant
Media and publishing company
1001+ employees
Be an early applicant
$55-105k
1001+ employees
Company mission
To partner with brands in order to connect customers with the products and services they need most.
Role
Who you are
- At least 5 years of experience in a social media role, with at least 2 years specifically focused on organic Instagram content
- Strong focus and experience in managing and developing engaging organic content for Instagram
- Strong analytical skills with the ability to track content performance, draw insights from data, and make data-driven decisions
- Experience in creating visually appealing, high-quality content specifically for Instagram
- Ability to build and maintain a strong online community and engage with our audience authentically
- Excellent communication and collaboration skills
- Creative thinking for developing innovative ideas and storytelling techniques for Instagram
- A love of travel and a deep knowledge of points and miles (P&M) or a serious interest in learning quickly
- Experience or willingness to work with sponsored content while maintaining the integrity of our organic strategy
What the job involves
- The Points Guy is seeking an experienced Social Media Manager with a strong focus on organic Instagram feed content to join our team
- This role is designed to elevate our brand through captivating visual storytelling and engaging organic content, working collaboratively across departments to develop Instagram strategies that resonate with our audience and reflect our brand identity
- Design and manage organic content strategies specifically for the Instagram feed, ensuring all content aligns with our brand identity and engages our target audience
- Develop strategies based on key business objectives and industry trends; translate insights into actionable content plans tailored for Instagram
- Demonstrate thought leadership by introducing innovative content ideas and testing strategies for organic growth on Instagram
- Prepare and deliver presentations to internal stakeholders focused on Instagram content strategies and performance
- Maintain comprehensive knowledge of Instagram's evolving features, trends, and best practices to enhance our organic reach
- Play a key role in the production and strategy of visual content, including static posts, carousels, reels and stories, incorporating creative on-camera
- Appearances as needed
- Oversee project management for organic content on Instagram, ensuring consistency and quality across all posts
- Analyze and report on the performance of our Instagram content, tracking key metrics to optimize our efforts and drive continuous improvement
- Act as a liaison with the Social Media, Creative, and Editorial teams to craft Instagram content that aligns with our brand goals and audience interests
- Serve as a strategic bridge between content creation and overarching social media strategy, working closely with the Editorial team
- Collaborate with the Creative and Editorial teams on developing cohesive Instagram campaigns that enhance audience engagement and brand loyalty
- Assist with the creation of content calendars and work with internal teams on relevant materials from strategy sessions to post-campaign analyses
Our take
Red Ventures was founded in 2000, shortly before the dot-com bubble burst. It survived the crash, however, and has grown into one of America's biggest digital media companies. Its brands include Lonely Planet, Healthline and TV Guide.
The company was last valued at around $11 billion, which is evidence that its focus on momentum and adaptability has proven successful. Red Ventures is one of the major companies leading the shift towards intent-based media. It has acquired a range of specialist sites and publishing houses that serve the travel, tech and health sectors.
Red Ventures has managed to successfully out-compete rivals by moving away from the more traditional direct sales approach. Instead, it has focused on guiding customers towards purchases on other sites, and then taking a commission. The company's agility and laser-sharp focus on advice and specialty subjects will prove invaluable in the years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jan 2015
$250m
LATE VC
Total funding: $250m
Company benefits
- Commission potential (role dependent)
- Health insurance coverage (medical, dental and vision)
- Life Insurance
- Short and long-term disability insurance
- Flexible Spending Accounts
- PTO
- Holiday pay
- 401(k) with match
- Employee assistance program
- Paid parental bonding benefit program
Company values
- We are committed to inclusion
- We pay it forward
- We get better every day
- We challenge what's possible
Company HQ
Indian Land, SC
Articles
Leadership
Ric Elias
(CEO & Co-founder)Has served as CEO of Red Ventures since 2000.
Salary benchmarks
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