Product Marketing Manager, EverCommerce
EverPro
$90-100k
+ ESPP
More information about location
Integrated SaaS solutions
Be an early applicant
Integrated SaaS solutions
1001+ employees
Be an early applicant
$90-100k
+ ESPP
More information about location
1001+ employees
Company mission
To transform commerce for the service economy.
Role
Who you are
- 3-5 years of product marketing experience; software or SaaS experience highly desired within a sales-led model
- Exceptional customer centricity and appetite to engage with prospects and customers
- Proven ability to design and execute high-impact go-to-market campaigns
- You have a deep understanding of market trends and product lifecycles and a firm grasp of ways to develop strategic product marketing campaigns
- You’re experienced in creating and leveraging competitive analysis/positioning for your products, understanding your ideal customers and how to speak to them directly
- Strong project management and presentation skills
- Proven ability to successfully communicate across all levels of an organization both face-to-face and remotely
- Previous experience with rewards and incentives marketing a plus
- Previous professional experience or advanced knowledge of:
- Home Services, Remodeling, Field Services Management Software industries
What the job involves
- We are looking for a Product Marketing Manager to join our EverPro team
- As the Product Marketing Manager, you will be responsible for leading and executing integrated multi-channel GTM strategies with a focus on driving product adoption, increasing product utilization, maximizing retention, and growing revenue specific to EverPro's MarketSharp and improveit 360 businesses
- You will plan, coordinate, execute and report on the success of your strategic efforts and help the team better understand their ideal customers and competitors
- Lead product marketing content development that drives adoption of our products with key benchmarks for retention and expansion
- Develop in-app messages, emails, and other marketing communications messages within our automation platforms (Marketo & AppCues )
- Collaborate with product teams to identify and define target markets for new features, functionality to drive increased product utilization and customer stickiness
- Analyze data to determine campaign and marketing efficiency; manage performance tracking of new programs, product launches and cross-sells for subsidiaries to ensure revenue goals and KPI’s are being met or exceeded
- Enable the team with key market trends, competitive insights, and data rich hypotheses that drive business impact
- Provide project management and clear next steps to continuously improve customer marketing campaign UX and performance
- Partner closely with Product Managers to drive product positioning and go to market strategies that create a corner stone between the target market and our products
- Work closely with the Sr. Marketing Manager, Digital Marketing Team and Operations Strategists to prioritize subsidiary project and system needs and secure additional resourcing at the EverCommerce level
- Lead brainstorms and bring fresh ideas to the team, consistently thinking about new ways we can connect with our customers to drive rewards adoption
- Consult across teams to rally support for proposed ideas, ensure the strategy comes together, and is communicated to all key stakeholders
Our take
Denver-based EverCommerce is a service commerce platform that offers vertically tailored SaaS solutions for more than half a million global service-based SMBs. Its goal is to accelerate digital transformation across various industries within the service economy, which has proved to have done when considering its recent growth in customers.
The company, which specializes in Home Services, Health Services and Fitness & Wellness Services, serves to accelerate growth, streamline operations and increase retention. By automating these processes, EverCommerce enables clients to focus on simply growing their businesses. Despite increased macroeconomic headwinds in recent years, affecting the marketing services solutions, the company still delivers double-digit growth and solid profitability.
In 2021, EverCommerce acquired DrChrono and through this both companies are able to share their commitment to helping SMEs thrive. In fact, EverCommerce has become somewhat of a beast in its trade having acquired almost 30 companies, multiple in each year. This has enabled it to adopt a broad array of features to offer its growing customer base
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2020
$20m
GROWTH EQUITY VC
Apr 2017
$12m
SERIES A
Total funding: $36.2m
Company benefits
- Flexibility to work where/how you want – in-office, remote, or hybrid
- Robust health and wellness benefits, including an annual wellness stipend
- Continued investment in your professional development through Udemy
- 401k with company match
- Flexible and generous paid time off
- Employee Stock Purchase Program
Company HQ
River North Art District, Denver, CO
Leadership
Matthew Feierstein
(President & COO)Former President at PaySimple. They were also the COO at Pronto.
Chris Alaimo
(CTO)They have extensive history as a VP of Engineering at various companies. Former CTO at PaySimple.
Eric Remer
(CEO)Co-founded I-Behavior, Conclave Group LLC and PaySimple.
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