Campaign Marketing Specialist, Tipalti
CA$64-80k
Target bonus is 5% of base salary
More information about location
3 days a week in office
AI-powered platform for finance automation
Be an early applicant
AI-powered platform for finance automation
1001+ employees
Be an early applicant
CA$64-80k
Target bonus is 5% of base salary
More information about location
3 days a week in office
1001+ employees
Company mission
To make it as easy as possible for employees and suppliers to collaborate with finance.
Role
Who you are
- The ideal candidate is a detail-oriented, data-driven marketer who thrives in a collaborative environment
- They balance creativity with analytical thinking, using insights to continuously optimize performance, align with sales priorities, and deliver high-quality campaigns that drive measurable impact
- Minimum of 2 years of experience in a marketing campaign/demand generation role, preferably in SaaS, B2B tech
- Experience executing marketing campaigns against measurable goals
- Strong attention to detail, with the ability to meet deadlines while delivering high-quality work
- Creative thinker, but highly organized, detail-oriented and data-driven
- Self-motivated and self-managed: able to think independently, get feedback and find solutions
- Highly collaborative, initiative-taking, and able to consistently meet deadlines
- Great written and verbal communication skills
- Experience working closely with sales teams
- Experience with Salesforce, Marketo (or other email marketing platform), 6Sense & Outreach a plus but not critical
- Excellent written and verbal communication skills in English
What the job involves
- The Campaign Marketing Specialist supports the execution and optimization of integrated marketing campaigns to drive pipeline growth
- Partnering closely with campaign managers, sales, and marketing operations, the individual helps plan, launch, and measure multi-channel demand generation initiatives, including webinars, outbound campaigns, and ABM programs, while developing content and strategies to improve lead conversion
- Design, plan, execute, and optimize integrated marketing campaigns across multiple channels to generate pipeline
- Contribute to the planning, executing and measuring of lead generation campaigns and webinars for Tipalti
- Help develop content to support lead generation campaigns
- Assist with data, reports, and insights on an as-needed basis to support various marketing and sales initiatives and track campaign performance
- Collaborate with our sales team to ensure marketing leads are followed up on effectively to optimize lead conversion
- Support campaign managers in executing, measuring and optimizing campaigns
- Contribute to the planning of new campaigns, helping campaign managers identify the audience segments to target and the best channels to reach them
- Partner with marketing operations to set up KPI tracking and reporting across programmes and channels
- Create impactful nurture programs to improve conversion rates from leads to opportunities
- Create outbound email sequences in collaboration with sales to effectively engage with high and low intent leads
- Supporting the local marketing team running in-person and virtual events
- Write, test, and optimize landing page and email copy for outbound campaigns
- Help create, test and optimize ABM programs to drive engagement amongst our ICP
Our take
Digital finance innovations across the last decade have dramatically changed how financial operations are conducted, with businesses managing their payables workloads digitally. Despite such innovations, many workflows are still conducted manually, leading to time-consuming, repetitive and inefficient workflows.
Tipalti provides a global payments, accounts payable and purchase order automation platform, with tools for each area to reduce manual workflows and optimize operations. The platform’s functionalities are designed to be flexible for the scaling of growing businesses, helping to optimize financial visibility, efficiency and control without the need for business infrastructure changes.
Whilst individual platforms exist for these functions, Tipalti has recognized that businesses do not want to juggle fragmented software solutions inefficiently, and delivers everything in one place. It continues to develop its offering, with a recent influx of funding supporting the incorporation of agentic artificial intelligence capabilities.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2023
$150m
GROWTH EQUITY VC
Dec 2021
$270m
SERIES F
Total funding: $766m
Company benefits
- Hybrid work model
- Equity packages
- Company events
- Collaborative work spaces
- Opportunities for professional growth
- Inclusive community
- Global opportunities and exposure
- Authentic colleagues
- Autonomy
Company HQ
Town Center, Foster City, CA
Leadership
Chen Amit
(Founder & CEO)General Manager of ECI Telecom from 1998 to 2000. Experience as CEO of Atrica.
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