Email Marketing Specialist, Later
$75-90k
4+ days a week in office
Social media marketing scheduling platform
Open for applications
Social media marketing scheduling platform
1001+ employees
Open for applications
$75-90k
4+ days a week in office
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- We are seeking a high-energy, results-driven, and detail oriented Email Marketing Specialist to help drive our best-in-class email strategies forward - with the ultimate goal of driving email-driven revenue!
- 2+ years of technical email implementation
- You have a bachelor’s degree – ideally in marketing, business, economics, or technical field
- You care deeply about user experience and can build precise targeting as well as delightful, on-brand experiences
- You have a strong results orientation and a proven record performing to aggressive growth targets
- Ability to write effective copy is a necessity, together with extreme attention to detail
- Experience with email marketing and automation platforms (Hubspot, Marketo and/or Klaviyo)
- Experience in basic HTML and CSS (for email styling)
- Understanding of best practices on email compliance (CAN-SPAM, CASL, & GDPR)
- Understanding of A/B Testing
- Understanding of audience segmentation
- Experience with email automation
- Experience managing, coaching and supporting team members
- Flexibility & ability to work in a fast paced and dynamic environment
- Experience in SaaS a plus
What the job involves
- With a rapidly growing database in the millions and multiple lines of business with different audiences and goals, this role would be focused on the day-to-day tactical execution of assigned email programs - including writing, building, measuring, and finding opportunities for refinement
- Embedded within a cross-functional demand generation team, the Email Marketing Specialist will work closely with our Email Marketing Manager and Head of GTM, as well as cross functionally with our content, creative, product, sales, and customer success teams to develop email marketing campaigns
- You will be collaborating with the VP of Demand Generation and email marketing team to build systems, implement processes, and run tests to constantly improve our email marketing program
- Collaborate on and implement email marketing strategies and campaigns to drive customer acquisition, retention and revenue growth
- Manage all aspects of email marketing campaigns including planning, content creation, segmentation, scheduling, deployment and reporting
- Use creativity to solve business problems. Find unique ways to use email to support growing our business through email acquisition, lead nurture, lead management, feature releases and other activation and retention opportunities
- Work with marketing, product, and analytics to build and execute campaigns across email, in-product marketing, and other customer touchpoints. This will generally be led by the Email Marketing Manager, with you as the primary implementor
- Own our email marketing processes, systems, and technology infrastructure to ensure we are able to scale our programs efficiently
- Collaborate cross-functionally with teams, including content marketing and sales, to plan, build and deploy all marketing campaigns emails that align with our content calendar
- Own performance against key top-line business KPIs. Examples include reducing customer churn, improving retention, or activating net new target accounts
- Analyzing data: Using analytics tools and platforms to gain insights into campaign effectiveness, identifying trends, and making data-driven decisions for continuous improvement
- Responsible for applying all appropriate tags (i.e. UTM, GTM) to track campaigns
- ROI analysis: Evaluating the return on investment for email marketing efforts, attributing revenue and conversions to specific campaigns or segments
- Collaborate on a quarterly and annual testing roadmap in service of improvement to business metrics
- Test design and execution: Developing testing hypotheses, creating experimental designs, and implementing A/B tests or multivariate tests to optimize email elements and strategies
- Data analysis: Analyzing test results to draw meaningful conclusions, identify winning variations, and share insights for future optimizations
- Continuous improvement: Applying insights from experiments to refine email marketing strategies, content, and tactics, aiming for better engagement, conversion rates, and customer experience
- Staying updated: Keeping abreast of industry trends, new technologies, and best practices in email marketing to identify opportunities for innovation and experimentation
- Proactively identify opportunities to improve funnel metrics such as:
- Lead-to-signup through lead generation and nurture strategies
- Increase signup-to-paid conversion
- Customer retention via email campaigns
- Activation of new target accounts, contributing to leads and pipeline
- Common email metrics such as open rates and click-through rates
- View yourself as a leader at Later and a primary driver to our success
- Demonstrate Later’s core values on a day-to-day basis
- You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes
- Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results
- Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics
- Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support
- You share insights to help the team stay ahead and make informed decisions
- You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you
- You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company HQ
Chinatown, Vancouver, BC
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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