Creative Strategist, Reddit
KarmaLab
3+ days a week in office
Online platform for thoughts, experiences & discussions
Job no longer available
Online platform for thoughts, experiences & discussions
1001+ employees
Job no longer available
3+ days a week in office
1001+ employees
Company mission
To empower communities, and make their knowledge accessible to all.
Role
Who you are
- You’re a strategic thinker with strong creative instincts
- You understand internet culture intuitively and Reddit specifically, not just how it looks, but how it behaves, speaks, and evolves
- You’re comfortable operating in fast-moving environments, bringing clarity to open-ended briefs and confidence to conversations with clients and internal partners
- You see strategy as a way to unlock better creative, not slow it down
- You’re collaborative, curious, and solutions-minded, and you know how to bridge the gap between what brands want and what Reddit communities will actually engage with
- You are a creative collaborator who gets the why and the how
- You have an informed point of view and a solid understanding of online culture
- You communicate clearly and confidently, both in writing and in conversation
- You’re comfortable working across disciplines and influencing without authority
- You thrive in fast-paced environments and enjoy tackling new categories, clients, and challenges
- You can shift perspectives easily, thinking like a Redditor, a brand, and a business partner at the same time
- You bring structure to ambiguity and clarity to complexity
- 4+ years of experience in either a; creative, strategy, media, or social role
- Strong understanding of how creative, media, and brand teams work together
- Proven ability to manage multiple briefs and priorities simultaneously
- Experience developing strategic narratives, creative frameworks, and pitch materials
- Proficiency in Google Slides or Keynote; Adobe Creative Suite experience is a bonus, not required
- Agency or in-house creative strategy experience strongly preferred
What the job involves
- Reddit’s KarmaLab is the creative engine behind the Global Sales Organisation, helping our customers show up on Reddit in ways that feel authentic to the platform while driving real business impact
- As Reddit’s in-house creative strategy team, KarmaLab partners closely with Sales, Marketing, Product, and advertisers to develop compelling campaigns, creative strategies, and storytelling that connect brands with the vibrant communities of Reddit
- We’re looking for a Creative Strategist to support Reddit’s growing International business
- This person will help shape creative strategy for a variety of advertisers while partnering closely with Sales teams to develop Reddit-native ideas, pitch strategic recommendations, and help brands better understand how to show up authentically on the platform
- Build creative strategies and campaign concepts that help EMEA based advertisers show up authentically on Reddit
- Partner closely with Sales and XFN teams on pitches, RFPs, presentations, workshops, and client storytelling
- Act as a creative consultant and Reddit platform expert for Finance-focused clients and external partners
- Develop strategic narratives, presentation materials, and Reddit-native ideas that drive business impact
- Educate internal sales teams and external partners on creative best practices and how brands can effectively leverage Reddit
- Partner with senior strategists across major accounts and verticals to support day-to-day creative strategy needs
Salary benchmarks
Our take
Reddits is an online platform that hosts thousands of message board communities (known as subreddits) designed to foster authentic human connection. With more than 130,000 communities covering everything from food, entertainment and sports, to niche interests for highly specific audiences, there's virtually a space for everyone.
The platform attracts over 120 million daily users and billions of monthly page views. While these figures are smaller than those of social media giants like Facebook and X, Reddit stands out by offering easily discoverable communities where users can dive deep into virtually any topic imaginable.
Today, Reddit continues to grow its user base and expand its reach, remaining a unique hub for conversation, connection and shared interests. With its strong community-driven model and steady revenue streams, it's most definitely positioned to stay a central part of online culture for years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
57% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2021
$410m
SERIES F
Feb 2021
$250m
SERIES E
Total funding: $1.2bn
Company benefits
- Comprehensive health benefits
- Flexible vacation & Reddit global days off
- Family planning funds & 4+ months paid parental leave
- Personal & professional development funds
- Paid volunteer time off
- Workspace & home office benefits
Company HQ
SoMa, San Francisco, CA
Leadership
Steve Huffman
(CEO & Founder)After co-founding Reddit in 2005, they stepped away from the company to co-found Hipmunk, where they were the CTO for 5 years. They returned to Reddit in 2015, and have been the CEO since.
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