Marketing Insight Manager, Live Nation
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- The successful candidate will be innately inquisitive and looking to develop a career in analytics and insight, preferably within the entertainment industry
- Numerate and logical; adept at performing basic statistical analysis
- Demonstrable ability in interpreting and analysing data
- Ability to present data in a clear and compelling way, in written reports and through data visualisation
- Good knowledge of GA4, Microsoft PowerPoint and Microsoft Excel (pivot tables, VLOOKUP’s, complex formula, SQL advantageous)
- Communication (written and verbal) and interpersonal skills
- Proactive and highly organised, with the ability to effectively multi task
- Customer-centric & data-driven
- Proven problem-solving capability to develop opportunities
- Attention to detail
- A passion for live entertainment
What the job involves
- The primary purpose of the role will be to provide insight into customer behaviour – from marketing to conversion – and wider trends which will shape our marketing efforts and business development
- Analysing data from multiple sources (transactional systems, CRM, Google Analytics), and developing our understanding of patterns and trends in customer behaviour
- Lead on insight into customer behaviour and identify trends to guide marketing strategy across Ticketmaster UK and Ireland
- Undertake analysis to support marketing activities and channel performance
- Explore available inventory within the VIP and Clubs space (DOMO)
- Support in research for business development tenders and pitches
- Create and implement self-serve reporting dashboards from concept to delivery for clients (Live Nation, AMG, Cuffe & Taylor etc) as well as ad hoc reports using tools such as GA4
- Communicate findings of analysis throughout the business/to non-data specialists
- Responsible for delivering and presenting reports, trends analysis and forward-thinking strategy to SVPs at quarterly business reviews
- Investigate tracking inconsistencies – identify gaps within current marketing approaches
- Collaborate with global stakeholders to improve efficiencies of internal platforms in the UK
- Provide competitor analysis for UK and IE key stakeholders
- Undertake any other relevant duties which fall under the general scope of the marketing role as directed by the CRM Manager and VP Marketing
- Line Manager: Head of CRM
Salary benchmarks
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
Company values
- Live for artists - Artists are the heart of what we do and we have deep reverence and respect for their creativity. We believe live music is vital to art and culture which is why in 2019, we paid artists more than $6 billion, making Live Nation by far the largest financial supporter of musicians. Beyond global touring deals and festival performances, our Artist Nation group offers services such as management, business marketing and consulting to artists across all genres
- Live for decentralisation - We don’t believe in bureaucracy and we don’t mandate synergy. We keep our corporate teams small, because we trust that our decentralized divisions know how to make the best decisions for their businesses in real time
- Live for ideas - Part of working in a creative industry is imagining what could be and exploring the possibilities. We encourage everyone at Live Nation to dream big and email our CEO with ideas to move our business forward
- Live for entrepreneurship - Employees who thrive here are self-starters who are experts at what they do. While we give a tremendous amount of independence to our employees, we are also precise and exacting about performance. There is no hiding behind process here. You are evaluated on your results and concrete contributions to our business
- Live for focus - We have a long “To Do” list but an even longer “Not To Do” list. As the demand for live events continues to grow across the globe, we have to stay focused on our core mission of connecting artists with their fans for those magical hours of live music
- Live for talent - We believe talent comes from any place or background. This is not a place for elitists. We hire people for who they are – hard workers who deliver results and are passionate about what they do
Company HQ
Barbican, London, UK
Articles
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
People progressing
Joined as a Financial Accounting Manager in 2017, promoted to Director and then VP of Financial Accounting.
Joined as Executive VP Marketing in 2012, promoted to Senior VP & Head of Marketing after 2 years.
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