Field Marketing Manager, Cyera
Cloud-native data security platform
Be an early applicant
Cloud-native data security platform
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To build the world's most intelligent data security platform to enable businesses to safely harness the power of data so they can unlock new innovations, make smarter decisions, and maximize growth.
Role
Who you are
- An energetic field and channel marketer with a “can-do” attitude and exceptional attention to detail, to execute programs with our field sales, channel, and sales development team to drive demand and accelerate existing opportunities
- The ideal candidate will be an all-out team player, but at the same time be a self-starter that is hands-on, driven, a great relationship builder, and someone who is passionate about owning a project from beginning to end
- Minimum of five (5) years experience delivering enterprise Field Marketing excellence
- Highly knowledgeable about demand generation and marketing best practices
- Results–oriented with a passion for performance measurement and analytics
- Experience delivering engagement programs that ensure incredibly successful customers who continue to renew and expand
- Proven success in executing programs and events that drive demand, deal acceleration, return, and deliver exceptional experience for our attendees
- Content creation experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts and marketing assets
- Experience developing regional and channel plans to support account-based marketing
- Demonstrated ability to build highly effective working relationships with sales and marketing
- Ability to travel up to 30% of the time
- Bachelor's Degree with a Marketing or Business focus preferred, but not required
- Minimum of five (5) years experience delivering Field Marketing excellence
- Ability to clearly articulate a market-specific value proposition and tailor it to fit a variety of program requirements
- Strong understanding of content creation to target audiences with a tailored messaging
- Experience in segmentation analysis, budgeting and building business cases
- Understanding of B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
- Excellent grasp of marketing performance metrics management to ensure optimal program performance and ROI
- How to market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts, digital marketing) and delivery mechanisms (email, call downs, direct mail)
- Experience with Salesforce, Marketo, and/or other predictive analytics tools preferred
- Integrated marketing content creation and implementation experience
- Ability to understand the company and product pitch and execute it in the field
- Convey information to a wide variety of internal and external audiences
- Write and deliver marketing-quality emails, presentations and collateral
- Exceptional event planning skills - including experience managing event contracts, BEO specifics, and creating experiences that set Cyera apart
- Recruitment planning for events and execution excellence
- Flexibility and “can-do” attitude
- Communication and influence – must be energetic and passionate with ability to expertly lead cross-functional teams to achieve regional marketing goals
- Ability to expertly manage multiple projects simultaneously with tight deadlines
- Self-starter
- Ability to evaluate and navigate complex problems with multiple, evolving variables
- Revenue generating mindset must be core to your thinking and be second nature to you. You should feel ownership of the pipeline - wins and losses - just like our sales team
- Consider yourself a member of the regional sales team - not just a catalyst, but a key member of the team
What the job involves
- In this role you will assist in the development of multi-touch, multi-dimensional programs, including events and regional campaign execution
- You’ll get a first-hand look at how a fast-growing company builds a world-class brand and delivers world-class marketing programs of all types in supporting our field sales and account management teams
- Actively support quality pipeline development and brand awareness within region through field and channel marketing programs, events, and campaigns
- Develop pipeline generation programs for large enterprise accounts
- Create and deliver integrated marketing programs for target region, including digital marketing, Cyera events, 3rd party event sponsorships, direct mail, teleprospecting, etc
- Collaborate with sales to ensure optimization of pipeline coverage, acceleration and alignment across territories. Support territory planning and sales alignment within region
- Partner with business development team on targeting and lead follow up prioritization and progression
- Educate and enable sales team on new and planned marketing activities
- Measure and analyze field marketing performance against target plan
- Manage and balance regional field marketing budget and spend
- Work with the regional channel team to develop co-marketing plans with partners and alliances
- Improve waterfall metrics, including reach, conversion, velocity, value, and return
- Develop and implement highly relevant messaging for single accounts and account clusters
- Events: manage all event logistics including onsite management of events, ensuring flawless execution and liaise with event venues on event schedules, rooms, AV, catering etc, assist in all event logistics
- Webinars: Work with campaigns to develop content specific to larger enterprise companies
Our take
With the allure of agility and globalization, companies are shifting to the cloud in record numbers. But in an environment of worsening cyber-threat, data protection must shift with them. Cyera, founded in 2021 and emerged from stealth in 2022, responds to the lack of cloud-based, data-conscious security support for companies.
Previously, discovering and securing data in the cloud was written off for being tedious and challenging. Using advances in data science, Cyera has built a data reality platform which provides a complete picture across all cloud-based data repositories. It enables instant, automatic data reality, and is set to define how companies do cloud data security.
The quick and clear picture provided to security teams by Cyera’s platform has gained them rapid traction among Fortune 500 companies. Just ten months after formation, Cyera raised considerable funding led by Sequoia Capital, alongside Accel and Cyberstarts. The company raised a further $100M in June 2023 - led by Accel - which is being put towards the continued improvements in the functionality of the platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
77% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2025
$500m
LATE VC
Nov 2024
$300m
SERIES D
Total funding: $1.3bn
Company HQ
Garment District, New York, NY
Leadership
Yotam Segev
(Co-Founder & CEO)Spent six months as Senior Director of Cyber Projects at KayHut. Former Head of Cyber Department with Israeli Military Intelligence - Unit 8200.
Tamar Bar-Ilan
(Co-Founder & CTO)Spent nine months as Chief Architect at Lynxight. Former Head Of R&D Department with Israeli Military Intelligence - Unit 8200.
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