Sales Director, Swayable
Brands & Agencies
$130-170k
+ Equity
1 day a week in office
Consumer opinion testing
Open for applications
Consumer opinion testing
21-100 employees
Open for applications
$130-170k
+ Equity
1 day a week in office
21-100 employees
Company mission
To accelerate social and economic progress by making scientific insights instantly accessible to decision-makers.
Role
Who you are
- BA/BS or College Degree Preferred
- 2-3+ years of experience in consumer research or sales relating in some way to advertising or data
- Demonstrated track record of delivering against quota and excelling in a highly competitive market
- Exceptional communication, presentation and relationship building skills
- Excellent knowledge of marketing and research industry trends, technology platforms and pricing models
- Ability to think strategically, strong understanding of traditional and contemporary sales dynamics, tactics and strategies
- Strong working knowledge of Microsoft Office and CRM software (Excel, Word, PowerPoint, Hubspot and Salesforce.com or equivalent)
- Ability to work autonomously - stay organized and show/track progress weekly to management
- Ability to work remotely - flexible to work hours that spack time zones to support clients and internal meetings
Desirable
- Startup experience a strong plus
- Experience in selling market research tools, advertising and/or data is ideal
- Existing and current relationships with key decision makers at all levels of influence within Fortune 500 brands and/or top marketing agencies in New York, LA, and/or Chicago
- Active in industry trade and networking events
- Consumer Brand/Agency experience a plus
What the job involves
- Evangelize and articulate the unique value proposition of the Swayable platform to direct brands, creative agencies, and media buying/planning agencies
- Strategize and generate revenue from agencies and account assignments through sales calls and sales presentations
- Develop account strategies to secure long-term media and platform relationships, develop requests for proposal responses, while delivering against client business needs & objectives
- Grow and cultivate deep relationships at all levels within assigned accounts, demonstrating a thorough understanding of account's organization, needs and revenue potential
- Meet and exceed quarterly/annual sales goals
- Use CRM consistently to record sales activity, deal pipeline and forecast revenue accurately
- Proactively provide client insights, industry specific information and become the go-to subject matter expert in the creative and copy testing research space
Our take
Campaigning, whether for a brand, a charitable cause, or a political office, is getting harder by the year. Siloed demographics, patchy data, and bad market research means many messages aren’t getting through - something that Swayable is looking to change.
The company essentially runs randomized A/B testing on campaign videos to see which is the most persuasive for their clients. Swayable pulls demographic audiences from sites like Facebook, Amazon Mechanical Turk, and Fiverr, and returns analysed performance results to its customers within 12-24 hours.
This kind of rapid-turnaround market insight is crucial for organizatinos looking to fine-tune their messaging. It won the company itself good business, too - Swayable began with Y-Combinator, and has gone on to score a remarkable slate of clients including the Biden Harris campaign, Amazon, Airbnb, and Paramount.
Swayable’s express commitment to truth-telling and fighting misinformation is a smart play in today’s climate. With an impressive team of physicists and founders at the helm, Swayable is in a strong position to continue winning big business.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Company benefits
- Commission structure
- Equity options
- Full healthcare coverage with no employee contribution required
- Generous PTO and parental leave
- 401K
- Opportunity to support some of the most important storytelling and social change campaigns in the world
Company values
- Experiment - Our work is an experiment, from the company itself down to each feature and client discussion. Every belief is a hypothesis we are validating. We measure clear metrics to determine success
- Empathy - Everything we do starts with empathy: for customers, respondents, and each other. We work hard to actively understand real problems
- Fail fast - Most experiments don't succeed. We need to do lots of them efficiently, to find the winners. Which means we aim to fail fast, and not punish failure
- Zero-drama professionalism - Success means contributing to a strong culture of problem-solving and owning the outcome that supports everyone doing their best work at all times
- Debate and commit - We are not conflict-averse over ideas. We always play the ball, not the person. Once we take a decision, all of us commit 100% to supporting it
- Agile design thinking - We nurture the early ideas of others and are intentional about when we do divergent thinking (building new ideas) versus convergent thinking (narrowing and selecting options). We use agile practices to adapt to new information
- Caring meritocracy - We challenge and support everyone to become their absolute best, so we have star performers in every role and people have strong career trajectories
- Feedback culture - We strive to create a strong culture of constructive supportive feedback in all our work so that we are continually improving
Company HQ
Midtown Manhattan, New York, NY
Articles
Leadership
James Slezak
(CEO)Has founding experience with Win Back Respect, Purpose, Peers.org, and New Economy Lab. Along the way has also worked as a McKinsey project lead, and spent time in various director roles at The New York Times.
Valerie Coffman
(CTO)Previously an NIST physicist, before moving on to found Feastie, and then taking up a CTO/Chief Science Officer role at Xometry.
Salary benchmarks
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