Performance Marketing Manager, Mixpanel

• The ideal candidate has experience in B2B SaaS and product-led growth (PLG) environments, enjoys blending data with creativity, and thrives in driving measurable results across acquisition and conversion
• 5+ years B2B Digital marketing experience, including hands-on paid media and email campaign execution
• Experience managing contractors and agencies to deliver against performance goals
• Proven success in building and optimizing nurture programs that convert inbound leads into a pipeline
• Deep understanding of paid media platforms (Google Ads, LinkedIn Campaign Manager, Meta, etc.)
• Familiarity with marketing automation, CRM and BI, and CMS / Design tools (HubSpot, Salesforce, Looker, Framer etc.)
• Data-driven mindset with strong analytical and reporting skills
• Ability to thrive in a fast-paced, global environment

Desirable

• Mixpanel’s Revenue Marketing team is seeking a Performance Marketing Manager to oversee our global paid media and nurture strategy, building a predictable, data-driven engine for pipeline generation
• You’ll lead our paid media program (with agency support), develop and manage inbound nurture campaigns, and continually optimize the journey from Handraiser → MQL → Stage 1 Opportunity (S1)
• Collaborating with the Regional Marketing Leaders, manage Mixpanel’s global paid media spend across Google, LinkedIn, Meta, and emerging channels
• Manage our paid media agency to scale performance efficiently and drive qualified inbound demand with a focus on cost per opportunity
• Optimize campaigns and landing pages for conversion, continuously testing new creative, messaging, and audience strategies
• Develop and run inbound nurture email & retargeting programs that engage, educate, and convert handraisers into MQLs and S1 opportunities
• Partner with Marketing Ops, AI SDR, and SDR teams to align nurture journeys, scoring, and handoffs for optimal conversion performance
• Improve Handraiser → MQL → S1 CVR as a key performance metric
• Collaborate with the marketing analytics team to define performance metrics, dashboards, and insights that inform budget allocation and campaign optimization
• Run A/B and multivariate tests across paid and email channels to improve funnel performance and engagement
• Report on spend, ROI, conversion rates, and pipeline impact to key stakeholders
• Work cross-functionally with regional marketing leads, content, and web teams to localize messaging and ensure global campaign alignment