Marketing Analytics Manager, Relay
Online business banking and money management
Open for applications
Online business banking and money management
201-500 employees
Open for applications
201-500 employees
Company mission
To help small businesses have greater financial clarity to build health, lasting businesses.
Role
Who you are
- You have 3–5 years of experience in marketing analytics, growth operations, or a similarly technical marketing role, ideally within a fast-moving tech environment
- You’ve worked hands-on with Google Tag Manager, GA4, HubSpot tracking, and paid media tagging across Google Ads and Microsoft Ads, and you know how to keep a tracking ecosystem running clean
- You’re fluent in SQL, BI tools like Metabase or Tableau, and advanced spreadsheet work. You can trace data issues across both front-end and back-end systems without getting lost
- You’ve operated in tools like Segment or similar data pipelines, and you understand how events flow through a full marketing data stack
- You’re comfortable with attribution models and have experience supporting multi-touch attribution or mixed media modelling to guide smarter channel decisions
- You’re naturally curious, detail-oriented, and energized by technical problem solving. When something breaks, your instinct is to investigate and fix it rather than escalate it away
- You’re proactive and self-directed, able to create clarity and structure even when things are ambiguous or messy
- You’re a clear communicator who can translate technical findings into insights that marketing and leadership teams can act on
- You’re organized, dependable, and take pride in maintaining trustworthy, high-quality data that fuels better decisions
What the job involves
- We're looking for a Marketing Analytics Manager to join our fast paced Growth Marketing team
- In this role you'll be responsible for all of Relay’s marketing tracking infrastructure (from front-end pixels to back-end event data) to ensure clean, accurate insights across all our marketing efforts
- You will be a key link between marketing execution, data integrity, and performance analysis, empowering the team to make smarter, data-driven decisions
- Data Insights and Decision Support: Turn complex data into clear recommendations for Marketing and Leadership, and guide decision making with thoughtful analyses and structured storytelling
- Reporting and Dashboard Development: Build and maintain dashboards in Metabase and Google Sheets/Excel to surface trends, monitor performance, and highlight actionable insights across campaigns and funnels
- Tracking Infrastructure and Data Quality: Own end-to-end marketing tracking, from front-end pixels to back-end events. Implement, audit, and troubleshoot tracking across channels to ensure clean, reliable, and consistent data
- Cross-Functional Collaboration and Technical Integration: Work closely with Engineering, Data, Growth, and Marketing teams to evolve Relay’s analytics infrastructure. Partner with developers to test, debug, and deploy tracking updates across web and app environments
- Attribution, Measurement, and Optimization: Manage UTM governance and event tracking in HubSpot and connected tools. Support multi-touch attribution, mixed media modelling, and funnel analysis to inform investment decisions and improve marketing effectiveness
Application process
- Stage 1: A 15-minute intro Google Meet video call with the Hiring Manager
- Stage 2: A 45-minute Google Meet video call with two members of our Marketing team
- Stage 3: A 45-minute in-person interview with a member of our Leadership team
- Stage 4: A take-home case study, followed by a 60-minute Google Meet video call with members of our marketing team
Our take
Traditional banking options can feel outdated and tedious, especially if this includes in-person visits and waiting in line. This has led to the rise of online banking - but lots of smaller companies have to navigate multiple complicated applications in order to manage this business banking.
This is what Relay aims to fix. It's no-fee, online banking and money management platform looks to tackle financial complexity for SMBs. The company's goal is to fully automate the finance function using banking that deeply integrates into back-office systems. And its software is designed to affordably increase financial clarity and security, reducing the time spent on administrative tasks.
Relay is focused on its long-term goals and plans to scale up distribution and grow in sales, marketing, customer support, operations, engineering and product. The company currently serves thousands of SMBs across the US with the goal to get 100,000 small businesses over the next few years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
58% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2024
$32.2m
SERIES B
May 2021
$15m
SERIES A
Total funding: $51.7m
Company benefits
- Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary. Since 2023, 66%+ of employees have received salary increases, with multiple new team members joining just last year.
- Social connection: We believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.
- Personal and professional growth: Through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success. Even with more than half of our team joining in the last 12 months, almost 20% have received promotions in the last year alone.
- Parental leave with top-up: We offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive
- Comprehensive health benefits: Enjoy full health benefits from day one: no probation period required. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
- Hybrid work environment: We value meaningful collaboration and connection at our Toronto office three days per week, with lunch, snacks, and beverages on us.
- Top-tier equipment: As a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
- Flexible vacation and time off: Every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays.
- Dog-friendly space: Can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
- Award-winning workplace: As a winner of CB Insights' Fintech 100, Deloitte Canada's Technology Fast 50, Forbes Fintech 50, and the CIX Top 10 Growth Award, Relay is a recognized innovative and high-growth company.
Company HQ
St. Lawrence, Toronto, ON
Leadership
Yoseph West
(Co-Founder & CEO)Yoseph has a range of experience including serving as the CEO at Vuru, Director of Product Engagement at Wave, and Head of Marketing at Hubdoc.
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