Marketing Manager, Kraken
Regional Growth, France
Cryptocurrency exchange
Posted today
Cryptocurrency exchange
501-1000 employees
Posted today
501-1000 employees
Company mission
To accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion.
Role
Who you are
- We are seeking an experienced marketer that has proven experience in generating awareness and persuading clients in France
- Someone that has the leadership experience in rapid growth and being a spokesperson in their country, while also having the willingness to execute a multi-channel strategy autonomously
- 7+ years in a marketing role where you autonomously developed marketing/growth strategies and delivered successful campaigns
- A proven track record in growing new users in a highly competitive environment
- Regional expertise (language, culture, etc) for this geography. Additional country expertise is a bonus
- Advanced crypto knowledge including how crypto products work, crypto revenue models, and the crypto players in your region
- Experience with marketing in a regulated business, preferably in financial services
- Strong knowledge of marketing analytics including key ratios and performance metrics, attribution modeling, and A/B testing. Proven use of analytical tools and MarTech
- We will strongly assess creative thinking; we are looking for people that have growth ideas grounded in logic and data, while being capable of supporting their ideas and persuading others to enact them
What the job involves
- This role will be accountable for France growth and will push for optimal Kraken positioning and competitiveness versus local competitors
- Develop marketing strategies to bolster Kraken’s market share in region, while working with cross-functional teams to execute
- Grow new users in-region and improve performance across their customer lifecycle including initial onboarding, trading, and growth across Kraken’s product suite
- Leverage global campaigns, creatives, content, and brand guidelines to localize according to the preferences of regional audiences
- Develop local-first ideas that uniquely position Kraken’s brand and persuade potential customers to take our calls to action
- Roll your sleeves up - this may include producing content, planning/managing events, bolstering Kraken web pages, localizing ads, managing local social media handles, representing Kraken in PR and interviews, and much more. We are looking for versatile marketers that can work with others and do it themselves when necessary
- Measure results; work with our data to understand marketing performance and make recommendations to adjust for greater effectiveness
- Additional duties and responsibilities as assigned
Our take
Kraken is the world’s largest global bitcoin exchange in euro volume and liquidity. Kraken’s clients also trade USD, CAD, ETH, XRP, LTC and other digital currencies, on a platform consistently rated the best and most secure bitcoin exchange by independent news media.
Kraken was the first bitcoin exchange to have its market data displayed on the Bloomberg Terminal, the first to pass a cryptographically verifiable proof-of-reserves audit, and one of the first exchanges to offer leveraged bitcoin margin trading.
Kraken are one of the top 3 bitcoin exchanges by volume, behind Coinbase and bit-x with an 18% market share. While this is a competitive space to operate in - the volume of crypto being exchanged every day is very high, so there's space for multiple winners.
Kraken have made a number of acquisitions and have strengthened its world-leading position with the launch of new products, features and apps and a 24/7 multi-lingual support line. The company will continue to provide clients with easier and more versatile ways to participate in the crypto ecosystem.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Feb 2019
$100m
SERIES C
Mar 2014
$5m
SERIES A
Total funding: $111.5m
Company benefits
- Work where you want: 90% of Krakenites work remotely, we believe people do their best work wherever they're happiest
- Flexibility and Autonomy: We are highly results-focused vs. time-focused. We want you to work when and how you need to keep you at your most proactive
- We value diversity: Our Team is spread across 60 countries. By joining Kraken you'll be part of a truly multicultural organization that values diversity and inclusion
- A new approach to salary: Kraken prides itself on being at the forefront of crypto innovation, and that means the majority of our workforce has the option to be paid in bitcoin
- Equity Options: Kraken owes its success and growth to its people. That's why we offer nearly all our Krakenites a stake in the company
Company HQ
Financial District, San Francisco, CA
Leadership
Jesse Powell
(Chairman of the Board)Previously co-founded Verge Gallery & Studio Project, Lewt and Internet Ventures & Holdings
Share this job
View 34 more jobs at Kraken