Senior Manager of Brand Marketing, Nutrafol
Women's Hair
$120-130k
+ Quarterly Bonus Program
Natural products to improve hair growth
Be an early applicant
Natural products to improve hair growth
201-500 employees
Be an early applicant
$120-130k
+ Quarterly Bonus Program
201-500 employees
Company mission
To help people grow into their best selves through whole-body health.
Role
Who you are
- 5-7 years of experience in brand marketing
- Experience working at eCommerce driven brands and/or agencies; DTC/Wellness experience preferred
- 1-2 years of experience leading and managing a team with at least one direct report is preferred
- Strong strategic and analytical skills
- Love of all things brand and high attention to detail
- Strong organizational and project management skills with ability to multitask
- Exceptional communication skills, both verbal and written
- Strong sense of ownership, urgency, and drive
- Positive attitude and ability to manage change, thrive in a fast-paced environment, work through ambiguity, and prioritize projects based on business needs
What the job involves
- The Senior Manager, Brand Marketing (Women’s Hair) works with cross functional team members to develop, deliver and optimize branded consumer campaigns and communications for Women’s Hair
- A successful Senior Brand Marketing Manager is consumer-centric, and is able to marry brand excellence with performance requirements, while balancing business priorities
- This role will serve as a Women’s Hair brand expert within the organization and report into the Director of Brand Marketing - Women’s Hair
- They will work extremely closely with all departments within marketing
- Work with the Director of Brand Marketing to develop and maintain Women’s marketing calendar. Translating the brand strategy, positioning, architecture, visual identity, etc. into integrated marketing plans and consumer experiences
- Responsible for understanding and reaching Women’s business needs and aligning and updating Women’s marketing calendar to deliver on both brand and business priorities
- Support the brand strategy, direction, development and optimization of evergreen marketing in collaboration with cross functional partners that supports across all consumer marketing channels (growth, retention, Nutrafol.com, Amazon)
- Lead campaign development and go-to-market execution for our brand marketing efforts (brand, product launches, etc). Partner with internal creative services team and/or external agencies on brand campaign creative strategy, campaign concepting, production, editing, and approvals
- Responsible for understanding and quantifying impact of Women’s brand marketing initiatives on brand and business goals
- Have a deep understanding of the Women’s customer and act as the internal advocate for aligning our brand with customer needs
- Partner with the Senior Director of Brand Strategy & Insights to develop insights and learning roadmaps
- Craft creative briefs that unlock consumer insights and drive the development of best-in-class creative
- Champion the brand and customer at all times, with an innate ability to translate brand and product storytelling in a way that resonates with our audience
- Proactively pitch brand initiatives to drive better awareness, favorability, conversion and advocacy of Nutrafol Women’s
- Manage individual project budgets
- Ability to manage multiple projects simultaneously leading cross functional stakeholders
- Create strong relationships and build trust with cross-functional teams and leadership
- Manage team members, delegate work, and provide support to ensure project success on all Women’s Hair initiatives
Our take
Nutrafol develops and sells natural, drug-free oral supplements, serums, and treatment plans to support hair growth in men and women. The company, which has been around since 2014 and is endorsed by a number of medical professionals, is a leader in the natural hair growth supplement niche.
It’s easy to see why Nutrafol’s products would prove popular. Hair loss and thinning affects around 80% of men, and around half of women at some part of their lives. For many, the greatest impact is on self confidence, and inevitably mental wellbeing. The fact then, that so many mainstream hair loss treatments have side effects that also impair mental health, is far from ideal.
Existing investor Unilever acquired a majority stake in the company in 2022, which will vastly extend its reach across the globe. With the health & wellness supplements industry only becoming more accepted in the mainstream, and with Unilever’s backing, a period of significant growth could be in store for Nutrafol.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (1 round)
Apr 2019
$35m
SERIES B
Total funding: $35m
Company benefits
- Fully remote work experience, including a one-time allowance for home office setup
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with 50% match
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly work from home stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Virtual happy hours, yoga, and meditation sessions throughout the year
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance and benefit programs
Company HQ
Midtown South, New York, NY
Leadership
Giorgos Tsetis C.E
(Chairman & Co-Founder)Certified engineer who ran GTS Consulting between 2008 and 2014, before launching Nutrafol in a bid to find a natural, side-effect-free hair thinning treatment.
Roland Peralta
(CIO, CPO & Co-Founder)Fashion & health entrepreneur who served as Chief Logistics Officer at Julien Farel Anti-Aging Haircare before co-founding Nutrafol.
Sophia Kogan, MD
(Chief Medical Officer & Co-Founder)Gained a medical degree from SUNY Downstate Medical Center, and completed a research fellowship in pediatric dermatology before co-founding Nutrafol.
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