Senior Manager of International Web Strategy and Operations, Klaviyo
£127.3-163.7k
1+ day a week in office
Intelligent marketing automation powered by customer data
Open for applications
Intelligent marketing automation powered by customer data
1001+ employees
Open for applications
£127.3-163.7k
1+ day a week in office
1001+ employees
Company mission
To give online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale.
Role
Who you are
- The ideal candidate will have a strong background in web development, digital marketing, and regional and cultural market strategies
- Extra points for B2B SaaS experience
- Bachelor’s degree in Marketing, Business, IT, or a related field. A master’s degree is a plus
- Minimum 6-8 years of experience in web management, digital marketing, or a similar role, preferably within a B2B SaaS company
- Proven track record of managing and optimizing and driving revenue growth for websites in multiple international markets
- Strong understanding of SEO, web analytics, multiple language translation, localization and performance optimization
- Excellent project management skills with the ability to handle multiple projects simultaneously
- Fluent in English and proficiency and helpful if bi-lingual in French, German, Spanish, or Italian
- Strong analytical skills and experience using web analytics tools
- Ability to work collaboratively in a fast-paced, global environment
What the job involves
- The International Web Lead will be responsible for developing and executing web strategies that drive engagement, lead generation, and conversions in the EMEA region, including, but not limited to France, Germany, Spain, and Italy
- The role also includes planning for Klaviyo’s growth in other geographical regions
- Web Strategy Development:
- Develop and implement web strategies, narratives, and positioning tailored to specific countries in EMEA to drive engagement and conversions
- Plan and execute website localization projects to ensure content resonates with regional audiences
- Content Management:
- Oversee the creation, translation, and management of web content in multiple languages, ensuring it is culturally relevant and SEO-optimized
- Coordinate with local marketing teams to integrate region-specific campaigns and occasional promotions on the website
- Performance Tracking & Optimization:
- Monitor web performance metrics (e.g., traffic, bounce rate, conversion rates) and use data-driven insights to optimize user experience
- Work with Experimentation team to drive A/B testing and implement improvements to enhance site usability and effectiveness
- Cross-functional Collaboration:
- Work closely with the global marketing team, creative team, product managers, and regional sales teams to align web initiatives with broader company goals and make data-led recommendations
- Partner with the IT and development teams to ensure website functionality and performance meet high standards
- Market Expansion:
- Develop strategies for entering and growing new markets beyond the initial focus countries, including identifying localization needs and potential market challenges
- Stay informed about regional market trends, consumer behaviors, and competitive landscape to adapt web strategies accordingly
- Compliance and Best Practices:
- Ensure all web activities comply with local regulations, payment processing nuances, data protection and accessibility standards
- Implement best practices for web development, user experience, and digital marketing in each region
Salary benchmarks
Our take
Klaviyo is a marketing firm helping growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing campaigns. From personalised newsletters to automated emails when customers abandon their shopping carts, the marketing automation platform makes it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes.
Klaviyo's CEO, Bialecki, believes that the main problem with e-mail marketing today is that there is a divide between two kinds of tools: analytics tools that help you understand what people are doing on a website, such as what products they are considering, and messaging tools that send them a marketing e-mail. Operating primarily within the retail and eCommerce industry, Klaviyo aims to solve this by offering a tool that brings together analytics and messaging. This allows companies to bring all of their first-party data into a single platform to get a deep understanding of their customers and then activate that data to deliver highly-targeted, personalised communications through email and SMS. In the process, Klaviyo's customers get a deep understanding of their consumers.
Klaviyo is a fast-growing company mainly due to its business model - the firm offers a concrete ROI for Klaviyo’s clients if the software persuades customers to make purchases by treating different types of customers differently. An IPO in 2023 has led to Klaviyo's release of Klaviyo AI, which empowers businesses to unlock revenue-driving opportunities and deliver exceptional customer experiences across channels. Still in its early days of public listing, it will be interesting to see how Klaviyo fares in the years to come.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
46% female employees
4% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"Not only we have a good stipend to spend on learning but we also have development days every quarter, where we can switch off and focus on the areas..."
Funding (last 2 of 6 rounds)
Aug 2022
$100m
LATE VC
May 2021
$320m
SERIES D
Total funding: $778.5m
Company benefits
- Private health care cover
- All full time employees receive equity
- Commuting allowance for when you do travel to the office,
- A very generous education allowance every year for you to spend on learning and development.
- Free books policy - if you’re better off for having read it (or listened to it—audiobooks are covered too!) we’ll pay for it.
- Generous and flexible PTO policy
- Participation in Klaviyo ESPP
- Income protection of 50% of your salary for up to 5 years
- Professional coaching or wellness support through Modern Health
- Through Cyclescheme, you can purchase a bicycle and accessories, up to £2500, and make payments through salary sacrifice over a 12-month period.
- Financial wellbeing coaching via Bippit
Company values
- We always put our customers first.
- We are owners.
- We strive to make the world more equitable.
- We are ambitious.
- We are always learning.
- We collaborate radically.
- We are remarkable.
Company HQ
Financial District, Boston, MA
Articles
Leadership
Andrew Bialecki
(CEO)Previously CTO at RockTech, Senior Engineer at Performable, Lead Engineer at Applied Predictive Technologies and an SDET Intern at Microsoft
Ed Hallen
(Chief Product Officer)Currently an Advisor at Team Engine. Previously worked in Enterprise Business Development at Google, Summer Associate at Accel-KKR and Principal at Applied Predictive Technologies.
Diversity, Equity & Inclusion at Klaviyo
Katelyn Nnake (Director of Diversity, Equity & Inclusion)
- At Klaviyo one of our key values is "we strive to make the world more equitable"
- In 2023 over 75% of Klaviyos participated in a Klaviyo Resource Group
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