Senior Digital Marketing Manager, Workday

• Minimum of 5 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree; or equivalent experience. MBA or equivalent experience is a plus
• Demonstrated experience defining and delivering digital strategies in a results oriented culture
• Ability to create integrated digital campaigns through omnichannel marketing and channel specific knowledge including SEO, SEM, display, programmatic, content marketing, social media, on-site personalization, email, chat, etc
• Clear understanding of digital marketing technology tools and processes. (E.g.: Adobe Experience Platform, Eloqua, Marketo, etc.); Ability to identify and adapt to changing audience behavior
• Understanding of data management platforms, and familiarity with first and third party data use cases
• Familiarity with content management systems, analytics tools, project management software, and marketing automation systems (Adobe Experience Manager, Adobe Analytics, Workfront, Marketo, etc)

Desirable

• In this role you will plan, implement, and oversee our Digital activation strategy in-region supporting local initiatives that are for Northern Europe / Emerging Markets (NEEM) EMEA (strategy originating from a Global or Local activation plan)
• You will lead Digital activations across all relevant digital channels including but not limited to social media, display, SEO/PPC, website content & landing pages, mobile, video, email and content syndication
• You will develop the vision, and lead cross functional teams, to effectively market the value of Workday, including regional strategic execution across brand to demand programs – Partner solutions, Events, M&A and priority initiatives
• In addition to delivering impactful digital experiences, you will use UX research, A/B testing, and web analytics to formulate insights and drive incremental improvements
• Ultimately you are responsible for maximizing user engagement and conversion
• Owning business growth across the region in partnership with Digital Growth Strategy, Sales, and Field to deliver highly qualified leads, build a solid 1st party audience, and demonstrate direct Digital attribution to S1 and ACV
• You will measure the efficiency and effectiveness of the digital channels, leveraging channel and behavioral data to optimize, test and target marketing solutions for the greatest impact
• Partner across Digital leadership to funnel program data back into the team for learnings and optimizations
• Develop long-term strategic goals and objectives for your areas of ownership and drive your roadmap to achieve it
• Use your broad expertise in digital marketing, UX research and design, SEO, social media, paid media, segmentation, optimization, analytics, and marketing technologies to ideate performative digital experiences in support of business and stakeholder needs. Collaborate with specialists in these areas to continue to grow your skills
• Stay curious, always looking for ways to iterate and innovate to drive performance
• Immerse yourself in digital business trends, staying current with the latest in digital marketing, B2B web best practices, and competitor and industry trends
• Align with your leadership and Northern Europe EMEA Marketing Leader to identify business priorities and develop digital initiatives, guide organisation to present impactful reports including business insights and recommendations (i.e quarterly business reviews, digital roadmap, regional updates)
• Collaborate with internal teams to develop integrated plans addressing ABM, lead and demand generation campaigns, understand messaging and positioning frameworks, buyer personas, create journey maps and leverage UX wireframe and design comps to bring your ideas to life
• Drive usage and visibility of Digital capabilities and accomplishments through internal reviews, external roadshows, newsletters, and training
• Build strong relationships and work across multiple internal stakeholders, business areas, and external providers to develop a strategy, roadmap and deliver high quality solutions – Full lifecycle ownership from ideation through to implementation and support