Senior Digital Marketing Manager, Workday
Northern Europe, Emerging Markets
Enterprise management cloud platform
Open for applications
Enterprise management cloud platform
1001+ employees
Open for applications
1001+ employees
Company mission
To provide an all-in-one management cloud solution for the rapidly changing business requirements of the modern world.
Role
Who you are
- Minimum of 5 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree; or equivalent experience. MBA or equivalent experience is a plus
- Demonstrated experience defining and delivering digital strategies in a results oriented culture
- Ability to create integrated digital campaigns through omnichannel marketing and channel specific knowledge including SEO, SEM, display, programmatic, content marketing, social media, on-site personalization, email, chat, etc
- Clear understanding of digital marketing technology tools and processes. (E.g.: Adobe Experience Platform, Eloqua, Marketo, etc.); Ability to identify and adapt to changing audience behavior
- Understanding of data management platforms, and familiarity with first and third party data use cases
- Familiarity with content management systems, analytics tools, project management software, and marketing automation systems (Adobe Experience Manager, Adobe Analytics, Workfront, Marketo, etc)
Desirable
- Shown success in collaborating with multiple matrixed teams to analyse, respond to, and effectively address various business needs and challenges, from marketing performance to internal operations and process refinement
- Ability to work and excel in highly matrixed organizations
- Excellent verbal, written, and presentation skills
- Digital demand generation experience is desirable
- Enterprise software and/or B2B experience is a plus
What the job involves
- In this role you will plan, implement, and oversee our Digital activation strategy in-region supporting local initiatives that are for Northern Europe / Emerging Markets (NEEM) EMEA (strategy originating from a Global or Local activation plan)
- You will lead Digital activations across all relevant digital channels including but not limited to social media, display, SEO/PPC, website content & landing pages, mobile, video, email and content syndication
- You will develop the vision, and lead cross functional teams, to effectively market the value of Workday, including regional strategic execution across brand to demand programs – Partner solutions, Events, M&A and priority initiatives
- In addition to delivering impactful digital experiences, you will use UX research, A/B testing, and web analytics to formulate insights and drive incremental improvements
- Ultimately you are responsible for maximizing user engagement and conversion
- Owning business growth across the region in partnership with Digital Growth Strategy, Sales, and Field to deliver highly qualified leads, build a solid 1st party audience, and demonstrate direct Digital attribution to S1 and ACV
- You will measure the efficiency and effectiveness of the digital channels, leveraging channel and behavioral data to optimize, test and target marketing solutions for the greatest impact
- Partner across Digital leadership to funnel program data back into the team for learnings and optimizations
- Develop long-term strategic goals and objectives for your areas of ownership and drive your roadmap to achieve it
- Use your broad expertise in digital marketing, UX research and design, SEO, social media, paid media, segmentation, optimization, analytics, and marketing technologies to ideate performative digital experiences in support of business and stakeholder needs. Collaborate with specialists in these areas to continue to grow your skills
- Stay curious, always looking for ways to iterate and innovate to drive performance
- Immerse yourself in digital business trends, staying current with the latest in digital marketing, B2B web best practices, and competitor and industry trends
- Align with your leadership and Northern Europe EMEA Marketing Leader to identify business priorities and develop digital initiatives, guide organisation to present impactful reports including business insights and recommendations (i.e quarterly business reviews, digital roadmap, regional updates)
- Collaborate with internal teams to develop integrated plans addressing ABM, lead and demand generation campaigns, understand messaging and positioning frameworks, buyer personas, create journey maps and leverage UX wireframe and design comps to bring your ideas to life
- Drive usage and visibility of Digital capabilities and accomplishments through internal reviews, external roadshows, newsletters, and training
- Build strong relationships and work across multiple internal stakeholders, business areas, and external providers to develop a strategy, roadmap and deliver high quality solutions – Full lifecycle ownership from ideation through to implementation and support
Our take
Workday is a cloud-based software vendor that provides management of workforces and finances. The company uses a single database for workforce management and financial management to offer integration and optimize business intelligence across companies. It has added to the packages and tools it offers over the years, providing analytic options that allow companies to combine third-party data with information collected by Workday.
Workday has acquired and paired up with many other companies to keep expanding its offering. In 2021, it purchased the employee feedback platform Peakon in response to the growing need for managers to be able to survey workers and collect satisfaction data without face-to-face meetings. The company has also bought and developed many financial tools and HR management tools.
The company’s goal is to provide end-to-end back office services and while there are other providers, such as UKG Pro and Ceridian HCM, Workday’s broad offering helps them to stand out. Though it faced a tough global market in 2023 and has shed some of its headcount, Workday has seen a 6.5% gain in value in the first quarter of 2024. It is now focusing on growth and developing the AI capabilities of its platform. .
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
16% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2011
$85m
SERIES F
Apr 2009
$75m
SERIES E
Total funding: $215.3m
Company benefits
- Company equity
- Vision and dental insurance
- Work from home opportunities
- Health insurance
- Virtual primary care
- Flexible time-off policy
- Global mental health resources
- Global dedicated on-site clinical counselors
- Global well-being days
- $25k fertility/family planning benefits
- North Star financial wellness
- Retirement funds and matching
Company values
- Employees - Most fundamentally, people are the core of our business. Without them, we would not have a business. We hire the best and expect great accomplishments
- Customer service - Every investment and decision we make has our customers in mind, and we pull out all stops to make the satisfaction of our customers paramount
- Innovation - We aim for innovation not only in our development organization but also in the way we approach all aspects of our business
- Integrity - We say what we mean, and mean what we say. We stick to our commitments, treat everyone equitably, and communicate openly and honestly
- Fun - We also feel it’s important to have a sense of humor. We like to laugh—it makes our work that much more enjoyable. We also invest in community and company events that help our employees and their families feel a connection to Workday beyond business as usual
- Profitability - Long-term economic success is what helps us provide employees and customers with the best productivity tools, solutions, and services. While important, profitability is not why we exist. Simply put, at Workday we exist to make and provide great products and services
Company HQ
Pleasanton, CA
Articles
Leadership
Aneel Bhusri
(CEO)Worked for Morgan Stanley for 3 years and took a Stanford MBA, before spending almost 6 years at Oracle as SVP. Co-founded Workday in 2005 while working as a Greylock Advisory Partner.
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