Senior Growth Marketing Associate, Ollie
Offers a stake in the company
More information about location
Pet food retailer
Be an early applicant
Pet food retailer
201-500 employees
Be an early applicant
Offers a stake in the company
More information about location
201-500 employees
Company mission
To put healthy food in every dog bowl across America.
Role
Who you are
- This role is ideal for someone who thrives in a fast-paced environment, managing diverse responsibilities across digital advertising, promotional planning, and asset coordination to drive business growth
- Experience: You have 2+ years in a marketing role, with hands-on experience in digital advertising (social, display, or video) preferred
- Skills: You have strong analytical skills and ability to interpret campaign performance data
- You are proficient in ad platforms such as Facebook Ads Manager, Google Ads, or similar tools
- You have excellent project management skills with the ability to prioritize and handle multiple tasks simultaneously
- You have great attention to detail and a commitment to meeting deadlines
- Technical Proficiency: You are experienced with tracking pixels, conversion tracking, and A/B testing. You have familiarity with tools like Google Analytics, Tableau, or other reporting platforms is a plus
- Mindset: You are adaptable, proactive, and eager to learn in a dynamic environment
What the job involves
- We’re seeking a highly motivated and versatile Senior Associate, Growth to join our dynamic marketing team
- You will report to the Senior Growth Marketing Manager
- Digital Advertising Campaign Management: Create, launch, and manage digital advertising campaigns across various channels (display, video, social) using ad-serving platforms; Implement advanced targeting strategies based on demographics, interests, behaviors, and custom audiences; Set up ad creatives, tracking pixels, and conversion tracking mechanisms to ensure accurate performance measurement
- Performance Optimization: Monitor campaign performance metrics (impressions, clicks, conversions, CPA) and identify opportunities for improvement; Assist in conducting A/B testing on creatives and landing pages to enhance campaign effectiveness; Optimize bidding strategies, ad placements, and targeting parameters based on data insights
- Promotional Calendar Management: Coordinate and maintain the promotional calendar to ensure timely and seamless execution of campaigns across all channels; Collaborate with cross-functional teams to align promotional efforts with broader marketing strategies
- Asset Coordination and Upload: Manage and upload TV and digital assets, ensuring they meet specifications and are delivered on schedule; Serve as the point of contact for creative asset distribution across teams and platforms
- Data Analysis and Reporting: Generate detailed performance reports with actionable insights for stakeholders; Leverage data visualization tools to identify trends and opportunities for campaign improvement; Track campaign ROI to inform strategic adjustments
- General Marketing Support: Assist with ad-hoc marketing projects and tasks, such as process improvements, troubleshooting campaign issues, and supporting team initiatives
Our take
A new trend has emerged coined the “humanization of pets.” Pets are being invited into the bed or the couch, fed more nutritious food, provided top-notch healthcare and treated as members of the family. Ollie is going after one of the fastest-growing segments of that market: organic, healthy and environmentally friendly dog food.
Ollie’s diet is curated by vets and packaged for the correct serving size based on your pet’s age and weight. The food is prepared in USDA approved kitchens that, when not cooking for Ollie, produces human food. This level of high quality is what makes Ollie so appealing for pet owners.
Crucially, the startup is a DTC brand, meaning that its success is driven wholly by its online presence and word of mouth, as well attracting funding from celebrities like Serena Williams. Given the exceptional quality of its product, successful funding rounds, strength of consumer market, and loyal customer base, it is poised for continued growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
26% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2024
$21.3m
SERIES D
Mar 2020
$29.4m
LATE VC
Total funding: $82.9m
Company benefits
- Competitive salary and a stake in the company
- Sponsored 401k program with employer match up to 4%
- Comprehensive health coverage including medical, dental and vision
- Unlimited vacation policy that you're encouraged to use
- Paid parental leave
- 1-week paw-ternity leave for new dog parents
- Ollie subscription for one dog
- Inspiring pack members!
Company values
- We do it for the dogs
Company HQ
Flatiron District, New York, NY
Articles
Leadership
Nick Stafford
(CEO)Previously COO at Leesa Sleep, COO at Cove co-working, VP at Amazon-backed marketplace LivingSocial, and ran the world largest yacht charter company.
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