Marketing Manager, Plooto

• 5+ years of experience in B2B demand generation or growth marketing, ideally within SaaS or fintech
• Proven success building and scaling full-funnel campaigns that drive qualified leads and revenue growth
• Deep understanding of performance marketing, lead nurturing, and marketing analytics
• Experience working with cross-functional teams, especially Sales and Product Marketing, to drive outcomes
• Strong analytical and data literacy - comfortable building dashboards, pulling reports, and surfacing insights to drive decisions
• Operational excellence with marketing tech tools (e.g., HubSpot, Salesforce, Google Ads, LinkedIn Ads, etc.)
• Strategic thinker with strong executional chops - equally confident in campaign design and hands-on delivery
• Excellent written and verbal communication skills with a bias for clarity and results

Desirable

• As Manager of Demand Generation, you will own and scale Plooto’s demand generation programs to fuel our customer acquisition engine
• You’ll lead the planning, execution, and optimization of high-performing campaigns across paid media, paid social, review sites, 3rd party vendors, email, ABM, and more - all while collaborating cross-functionally to drive measurable subscriber growth
• This is a pivotal role within our Growth Marketing team
• You’ll blend creative campaign thinking with analytical execution to engage the right audiences, reduce acquisition costs, and improve lead quality
• Reporting to our VP of Marketing, you’ll have the opportunity to shape Plooto’s go-to-market growth motion in a high-impact, fast-moving environment
• Campaign Strategy & Execution: Develop and lead integrated demand generation strategies across channels including paid media, social, email, website, and partner co-marketing
• Performance Optimization: Own campaign-level metrics (MQLs, pipeline, CAC, ROI), with a focus on continuous testing, conversion optimization, and budget efficiency
• Funnel & Lifecycle Focus: Design and implement programs that address each stage of the funnel - from awareness and acquisition through to nurture, activation, and sales handoff
• Cross-Functional Alignment: Collaborate with Sales, Product Marketing, Content, and RevOps to align campaigns with personas, positioning, and pipeline targets
• Measurement & Reporting: Define KPIs, build dashboards, and deliver regular reporting that informs channel investment decisions and campaign strategy
• Experimentation & Growth Loops: Build a test-and-learn culture, running A/B tests on ads, landing pages, CTAs, offers, and messaging to drive incremental gains
• Tech & Tools: Leverage marketing automation and CRM platforms to build, track, and scale programs effectively