Senior UI/UX Manager, Nutrafol

• This role is ideal for a seasoned design leader who merges deep UX/UI expertise with the refined eye of an art director
• 7–10 years of UI/UX experience, including agency-side work and in-house digital leadership for a DTC brand
• Strong portfolio showcasing both UX thinking and elevated art direction, ideally within the wellness, beauty, or lifestyle category
• Deep experience with DTC eCommerce and subscription businesses
• Proven success improving UX performance metrics (conversion, engagement, retention) while maintaining brand integrity
• Strong understanding of user flows, information architecture, and mobile-first responsive design
• Experience with Figma, prototyping tools, and user testing platforms
• Excellent communication and presentation skills—able to clearly articulate design rationale to non-design partners
• Highly collaborative with strong creative instincts and a sharp eye for detail

Desirable

• We’re seeking a highly experienced Senior UI/UX Manager to lead the design and art direction of our direct-to-consumer (DTC) website, with a focus on driving user engagement, conversion, and subscription growth in the wellness space
• You’ll partner closely with brand, creative, and product teams to bring an elevated, elegant, and seamless digital experience to life—grounded in performance and brand storytelling
• Own the end-to-end UI/UX strategy and execution for our DTC website and digital ecosystem
• Translate brand strategy and product positioning into world-class digital experiences that convert and retain customers
• Lead UX research, wire framing, prototyping, and user testing, with a focus on improving site usability, flow, and conversion (especially for subscription)
• Provide art direction for the site, ensuring a consistently elevated and beautiful visual presentation that aligns with brand guidelines and creative campaigns
• Collaborate cross-functionally with brand, growth, retention and creative teams to optimize site performance while maintaining high visual and experiential standards
• Guide and mentor internal and agency partners to ensure excellence in execution across desktop and mobile
• Maintain a high bar for design quality and UX thinking across the full funnel—acquisition, onboarding, routine-building, and post-purchase
• Lead A/B testing and UX experimentation in collaboration with DP leader, analytics, and marketing teams
• Act as a strategic thought partner to stakeholders across growth, brand, and product