Frontend Software Engineer, Kraken

• 4+ years of experience in frontend development, with strong expertise in React.js (either on web or react-native on mobile) and TypeScript
• Strong understanding of web tracking technologies and analytics platforms, including Google Tag Manager, Google Analytics, Segment, and Mixpanel
• Proven ability to audit and troubleshoot data discrepancies
• Experience working across multiple teams and code bases
• Track record of working with large-scale data tracking and analytics solutions
• Excellent communication and collaboration skills, with the ability to align engineering, marketing, and analytics teams on best practices
• Hands-on experience with frontend testing frameworks and modern build pipelines

Desirable

• The Growth Insights team is responsible for building a scalable, well-integrated, and governed analytics ecosystem that enables Kraken’s Growth and Platform teams to make data-driven decisions with confidence.
• Our mission is to ensure that marketing, product, and business analytics data is accurate, reliable, and actionable, allowing us to optimize attribution, performance tracking, and user interactions across our ecosystem
• As a Software Engineer II- Frontend on the Growth Insights team, you will be the driving force behind our analytics tracking, attribution models, and event data governance.
• You will play a key role in optimizing how data flows through our extensive MarTech infrastructure, ensuring we capture, process, and report on key user interactions, marketing performance, and A/B tests with accuracy and reliability
• Architect and develop the analytics events data flow from web and mobile apps to 3rd parties
• Build a framework for experiments and A/B tests and the tools to enable experimentation for all teams in the company
• Extreme ownership of all MarTech tools, processes, libraries and integrations
• Develop and maintain a knowledge base of how data is collected, processed, transmitted, and reported, ensuring transparency and usability across the company
• Develop and maintain shared libraries and best practices for event tracking across multiple codebases, ensuring consistency, reducing duplication, and enabling high-quality data collection across Kraken’s frontend platforms
• Implement monitoring and alerting systems to proactively detect and address data inconsistencies before they impact reporting and decision-making
• Collaborate closely with Data Engineering and Analytics teams to maintain a unified source of truth, ensuring alignment across all data consumers at Kraken
• Optimize our MarTech solutions, maximizing the value of our current systems and recommending alternative solutions when appropriate
• Map out and refine event data flows, reducing redundancy and improving efficiency, transparency, and cost-effectiveness in our tracking architecture
• Improve attribution modeling, ensuring that we can accurately track where visitors come from and tie that data back to long-term user engagement