Paid Social Media Manager, Roku
$108-121k
+ Equity awards
More information about location
4+ days a week in office
Convenient and affordable TV streaming players
Be an early applicant
Convenient and affordable TV streaming players
1001+ employees
Be an early applicant
$108-121k
+ Equity awards
More information about location
4+ days a week in office
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- We value self-starters who take initiative and show a strong drive for success
- If you are a highly motivated individual who is passionate about driving growth, we would love to hear from you
- We’re looking for a Paid Social Marketing Manager with deep expertise in cross-platform paid social advertising to accelerate user growth and engagement for our streaming products
- 5+ years of experience managing paid social campaigns with a performance marketing focus
- Proven success managing large budgets and achieving strong CAC/ROAS results
- Hands-on expertise across Meta, TikTok, YouTube, Snapchat, and other emerging platforms
- Deep understanding of creative testing, audience segmentation, and full-funnel optimization
- Analytical mindset with comfort in data interpretation and decision-making
- Strong communication and collaboration skills; ability to work cross-functionally in a fast-paced environment
- Passion for streaming media, entertainment, and startup culture
What the job involves
- This role with be working with our Frndly TV team in Denver, Colorado! We’re a fast-growing player in the streaming television industry, bringing innovative and engaging content experiences to audiences everywhere
- We have a shared drive to succeed and strive to WIN! We are CURIOUS, constantly learning and tackling projects in a creative and unique manner. We approach all challenges with INTEGRITY and as a TEAM and celebrate in our joint success
- Every day we are NIMBLE in our fast-moving environment, loving and embracing the amazing changes coming our way!
- We offer an exciting and challenging work environment where you can thrive and grow with a team of experienced professionals who share your passion
- This role will own strategy and execution across Meta, TikTok, YouTube, Snapchat, and emerging social platforms—balancing creativity with data-driven decision-making to deliver strong performance outcomes
- Lead strategy, execution, and optimization of paid social campaigns across multiple platforms (Meta, TikTok, YouTube, Snapchat, and others)
- Develop and manage creative testing frameworks to identify top-performing concepts and messaging
- Analyze and report on performance metrics including CAC, ROAS, and lifetime value, driving actionable insights and continuous improvement
- Partner with creative, analytics, and product teams to ensure alignment between audience insights, creative strategy, and business objectives
- Manage budgets, pacing, and forecasting to ensure efficient use of spend and strong ROI
- Stay current on platform updates, algorithm changes, and best practices to maintain competitive advantage
- Mentor or oversee agency partners or junior team members to ensure consistent performance and innovation
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(Founder & CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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