Content Team Lead, Awesome Motive

• You’re comfortable providing leadership, feedback, and guidance to support others in achieving great outcomes
• You love to create systems, tools, and processes for others where they don’t already exist
• You have participated in successful content marketing campaigns and get a kick out of seeing great results
• You can work as a strong and dependable partner in a busy leadership position
• You have a passion for trying new strategies, and you can engage your team in experimentation
• Relevant Experience: You have 5+ years of experience in content production and growth marketing for product-led/ freemium SaaS, ideally in the B2B/ SMB space
• Team Management and Leadership: You have proven management experience and have successfully led a team of 3-5 people, including hiring, training, motivating, and retaining the best talent in the industry
• WordPress Experience: You have a good working knowledge of managing self-hosted WordPress sites
• Growth Marketing: You have experience in conversion rate optimization, email optimization, and video marketing
• SEO and GEO: You have advanced understanding of SEO best practices and AI platforms, including the use of generative AI to level up
• Content Strategy: You understand our target audience and can develop effective strategies to drive growth
• Data & Analytics: You are comfortable creating your own reports in tools such as SEMrush, Ahrefs, GA4, and Looker Studio, and you know how to measure valuable outcomes on YouTube
• Communication Skills: You communicate effectively across the team and the business. This includes providing feedback and constructive criticism, listening actively, and presenting ideas and recommendations clearly and concisely
• Continuous Learning: You show an active interest in emerging technologies and new marketing strategies
• You have experience with areas of growth marketing, such as A/B testing, PPC, and affiliate partnerships

Desirable

• As a Content Team Lead at Awesome Motive, you’ll join the WPForms team, where you will collaborate with awesome team members and tackle a wide range of responsibilities
• Lead and manage a team responsible for executing successful content strategies and marketing campaigns that drive results
• Direct team members’ work, remove barriers to success, be proactive in identifying potential blockers, and recommend process improvements
• Have open conversations with team members to understand task status, identify obstacles, and provide feedback and leadership
• Provide conversion-focused feedback and suggestions for content marketing activities across all channels
• Demonstrate a strong understanding of SEO/ GEO, Google updates, and analytics
• Communicate regularly with the Content Manager about any issues or challenges faced by you or your direct reports
• Be a role model; lead by example in your communication and attendance

• Please clearly include the following in your cover letter:
• Do you have experience in creating revenue impact through marketing? Share an example
• Do you have experience in directly managing teams?
• What is your proficiency level (from 1 to 5, 5 highest) in programmatic SEO? Share an example of the impact created