GTM Engineer, HackerRank

• You excel at connecting strategy with hands-on execution across channels and tools
• You are passionate about data, testing, and finding the signal in the noise
• You have a track record of driving pipeline growth through high-performing ABM programs
• You bring a rare combination of technical fluency, cross-functional collaboration, and campaign hustle
• 5+ years of experience in B2B demand generation or growth marketing (agency or SaaS side)
• Hands-on expertise managing LinkedIn Ads and at least one other paid platform (Meta, Reddit, etc.)
• Proven experience running 1:Many, 1:Few, and 1:1 ABM campaigns with measurable results
• Fluency with CRM and marketing automation platforms (e.g. Salesforce, HubSpot)
• Strong skills in reporting, attribution modeling, and funnel diagnostics (pivot tables, UTM tracking, etc.)
• Experience setting up conversion tracking and syncing audience segments between tools (Tag Manager, Analytics events etc)
• Familiarity with low-code automation tools like Make, N8N or Zapier

Desirable

• As our Demand Generation Engineer, you’ll be the force of nature that converts strategy to campaigns, shepherding projects from brief to “closed‑won
• ” You’ll own the day‑to‑day execution of multi‑channel demand programs, think  ABM plays, paid social, email nurture and direct mail - while keeping budgets, creative assets, and stakeholders in lockstep
• Your reporting and analytical abilities will be deployed to optimise ad creative, messaging and conversion rate
• You will be comfortable presenting insights and analysis of campaigns while possessing the technical rigor to iterate, adapt and scale efforts
• If juggling timelines, audience lists, and bid strategies sounds like your wheelhouse, we’d love to see how you can help us hit the next level of growth at HackerRank
• Scale Execution across channels to improve coverage
• Institutionalize ABM discipline (from 1:Many to 1:Few to 1:1) with campaign optimization
• Optimize and refine ongoing campaigns to ensure we are squeezing efficacy out of every touchpoint
• Execute and optimize full-funnel demand generation programs across paid media and owned channels
• Lead the day-to-day management of paid media, audience targeting, creative rotation, pacing, and bid strategies
• Drive ABM campaigns (1:Many, 1:Few, and 1:1), collaborating with SDRs, design, and content to engage key accounts
• Run diagnostics across the funnel, report campaign performance, and implement A/B and multivariate tests
• Streamline campaign operations with documented playbooks and automation to reduce manual effort and increase speed