Performance Marketing Director, Airalo

• We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team
• You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic
• You do your best to flourish as an individual every day while working hard to foster a collaborative team environment
• You believe in the importance of being — and staying — authentic, honest, positive, and kind
• You are a good interlocutor with clear and concise communication. You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty
• You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences
• 10+ years in performance marketing, growth, or a similar role
• Experience managing and allocating multi million dollar marketing budgets
• Strong experience across Paid Social, Search, and app based growth channels
• Proven ability to make budget allocation decisions that drive measurable growth
• Deep understanding of attribution, incrementality, and the limitations of both
• Strong analytical thinking with the ability to turn data into decisions
• Experience operating in ambiguous environments and making decisions with imperfect information
• Clear and direct communication, with the ability to challenge and align stakeholders
• Experience in travel, marketplaces, or global consumer products

Desirable

• As the Director of Performance Marketing at Airalo, you'll own how we deploy marketing spend to drive efficient growth. This is not a channel execution role. It’s a role focused on allocation, decision making, and building systems that scale what works
• You’ll be responsible for deciding where we invest across markets and channels, how we scale, and what actually drives incremental growth. You will manage a multi million dollar global budget and continuously answer: “Where should the next dollar go?”
• This role requires making tradeoffs with imperfect data. Not every decision will be clean or obvious. The expectation is to make clear calls anyway and own the outcome
• Own how we deploy performance marketing spend across markets and channels
• Manage and optimize a multi million dollar budget to drive revenue and customer growth within CAC and payback targets
• Build a system that moves budget quickly toward what’s working and away from what isn’t
• Set clear rules for when to scale, test, or pull back spend
• Translate attribution data, MMM insights, and historical performance into real budget decisions
• Design and run incrementality tests, including geo holdouts and channel experiments
• Work with Data to run tests that lead to clear decisions, not just directional insights
• Define the role of each channel across the funnel and identify where each one actually works
• Identify scaling opportunities, inefficiencies, and saturation points across channels and markets
• Partner with Creative and Brand to improve performance through structured creative testing
• Work closely with Data, Finance, and MarTech to align on measurement, forecasting, and tracking
• Challenge assumptions and plans across teams to ensure we are prioritizing the highest-impact opportunities
• Establish and enforce clear performance guardrails, including blended CAC and payback expectations