Regional Marketing Manager, Kobo
Spain, Portugal, Mexico and LATAM
+ Bonus + Stock Options
Digital bookseller
Open for applications
Digital bookseller
501-1000 employees
Open for applications
+ Bonus + Stock Options
501-1000 employees
Company mission
To bring the power of reading to the world.
Role
Who you are
- Strong fluency in Spanish, Portuguese and English (oral and written)
- Minimum 5 years marketing experience, with proven channel and online marketing experience. Ideally, hands-on experience of (trade) customer engagement
- Strong team player, with proven ability to influence at all levels
- Product marketing experience
- Digital marketing experience
- Strong analytical skills
- Creative thinker
- Effective presentation skills
- The role requires a team player focused on delivery profitable results with a hands-on approach to delivering with speed, attention to detail and a passion for competing in the exciting but highly competitive world of digital reading
- A candidate with a good combination of strategic, leadership and executional skills will thrive
- This role will require some traveling within the region
Desirable
- Sales and/or Business Development experience
- Industry experience with technology, digital content and/or consumer electronics
What the job involves
- The team works in close collaboration with Kobo’s retail partners to deliver a best-in-class consumer experience of the Kobo brand through POS, partner advertising, promotions, and in-region ATL and BTL marketing, among other marketing related responsibilities
- Reporting to the Sr Regional Marketing Manager, the Regional Marketing Manager plays a vital role in leading and executing quarterly partner marketing plans, contributing to account management responsibilities, representing retail partner marketing interests internally, and being the day to day ‘face’ of Rakuten Kobo to the partner
- Overall, you will be responsible for: driving Kobo eReader, accessory and gift card sales as well as eBook, audiobook and subscription sales, with a focus on bringing new customers into the Kobo ecosystem
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Insights
Company
Company benefits
- 4-day summer holiday weekends
- Competitive health benefits
- Commuting allowance
- Salary, bonus & stock options
- Global projects & opportunities
- Dog-friendly
- Happy Hour
- Casual dress
- Maternity/parental leave top-up
- Free eReader
- Fitness allowance & gym discount
- Recognition programs
- Buddy program
- Training & development opportunities
- Healthy snacks
- Open concept
- Kobo Café
- Sports teams
Our take
Long-form content is having a resurgence. That’s great news for the e-reader industry, of which Rakuten’s Kobo battles with Amazon’s Kindle for ownership.
The e-reader giant has changed tack in recent years to pursue growth via integrations and partnerships. A notable example is its native device integration with Pocket, a wishlist app loved by millions of readers.
The company is hoping that these partnerships and product improvements will allow it to finally break the US market where it most struggles for market share with Kindle.
Amazon has consistently shown its willingness to drop prices to protect its position in any market it plays in. That means that Kobo will have to demonstrate true product superiority to make a dent while protecting its margins.
Steph
Company Specialist at Welcome to the Jungle