Field Marketing Manager, Synthesia

DACH

Salary not provided
Salesforce
Hubspot
Mid and Senior level
London

More information about location

1-5 days a week in office

Synthesia

AI video creation platform

Open for applications

Synthesia

AI video creation platform

201-500 employees

B2BArtificial IntelligenceInternal toolsSaaSVideo

Open for applications

Salary not provided
Salesforce
Hubspot
Mid and Senior level
London

More information about location

1-5 days a week in office

201-500 employees

B2BArtificial IntelligenceInternal toolsSaaSVideo

Company mission

To empower everyone to make video content - without cameras, microphones or studios.

Role

Who you are

  • Knowledge of HubSpot/SFDC
  • German language native
  • Strong written and verbal communication
  • Strong attention to detail, accuracy and creative skills BA/BS degree, preferably in marketing, PR or business
  • 3-5 years of marketing experience, preferably in B2B marketing including specific experience with multi-touch campaigns, events, demand generation, and multi-channel
  • Experience working closely with all business/sales development reps and sales teams to solicit feedback and ensure quality of leads
  • Deep understanding of how to manage and optimize the lead handoff from marketing to sales
  • Demonstrated success working in a collaborative, cross-team capacity—both internally and externally
  • Experience in the software industry sector, highly desirable
  • Demonstrated track record of generating innovative content and campaigns that exceed target goals

What the job involves

  • We're seeking a dynamic Field Marketing Manager to grow and drive demand, with a primary focus on the DACH region
  • In this role, you will create and manage B2B field marketing campaigns to drive high-quality leads for our DACH commercial team
  • You’ll lead the planning and execution of these campaigns while working cross-functionally with the marketing, sales, and customer success to reach the right audience at the right time
  • We want someone with a strong sense of ownership who expects to be hands-on from start to finish
  • Develop integrated field programs, mapping audience-centric themes to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments
  • Work closely with our sales and customer success team and forge strong communication and processes between teams
  • Execute regional field marketing campaigns including, but not limited to trade shows, owned events, user conferences, webinars, and other lead generation activities
  • Plan and execute marketing strategy with other marketing team members
  • Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions
  • Expand and adapt that strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards
  • Travel between our European and US offices in addition to the events you will be organizing. It's essential that you're open and willing to travel as and when required

Salary benchmarks

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Insights

Top investors

40% female employees

139% employee growth in 12 months

Company

Company benefits

  • đź“ŤYou will work in a hybrid setting with offices London, New York, Copenhagen, Amsterdam, Munich & Zurich!
  • đź’¸ Stock options in our fast-growing Series C start-up
  • 🌴 25 days of annual leave + public holidays in the country where you are based
  • 🎉 Fun culture with regular socials and company retreats (Portugal, Copenhagen & Barcelona!)
  • 🍫 Office snacks and regular tasty lunches!
  • 🤑 Generous referral scheme
  • 🚀 A huge opportunity for career growth as you’ll help shape a market-defining product
  • 🏥 Private Medical Insurance (Medical History Disregarded basis) including mental health support, dental & vision, cashback and gym discounts.
  • 🍼 Paid parental leave entitling primary caregivers to 16 weeks of full pay, and secondary 5 weeks of full pay.
  • 🧓 Pension contribution/salary sacrifice
  • 🚲 Cycle to work scheme (London)

Funding (last 2 of 6 rounds)

Jan 2025

$180m

SERIES D

Jun 2023

$90m

SERIES C

Total funding: $336.6m

Our take

Video is an integral part of companies’ marketing strategies, and the adoption of synthetic media has grown in popularity. As organisations are investing in videos, startups are building platforms to support the process. Synthesia is an AI-powered video generation platform that saves enterprises up to 100x the cost and time of producing a video.

The company leverages deep learning to simulate real videos and real actors without the need for costly infrastructure like camera crews, actors, cameras, studios, and a lengthy post-production process. Synthesia’s first product STUDIO launched in public beta in the summer of 2020 and it is now used by 30,000+ companies, including the BBC, Teleperformance, Amazon, and Reuters.

Notably, Prof. Matthias Niessner, one of the co-founders of the company, is behind some of the most well-recognised research projects in the field Deep Video Portraits and Face2Face. The company's intuitive interface has grown to become the #1 rated video creation platform, proving its strong ability to capitalise on the growing AI in media market – which is estimated to be worth $99.48 Billion by 2030.

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Kirsty

Company Specialist at Welcome to the Jungle