Senior Product Manager, Roofr
Growth
All-in-one sales platform for roofers
Be an early applicant
All-in-one sales platform for roofers
101-200 employees
Be an early applicant
101-200 employees
Company mission
To ensure every family has access to an affordable roof.
Role
Who you are
- Objectivity, customer obsession and growth mindset
- 3+ years of product management experience with 2+ years on Growth pods (or equivalent experience)
- Bonus if you’ve solved for SMBs/Prosumers/Verticals
- Proven track record of driving measurable growth (ex: improved activation, made onboarding better, increased adoption etc)
- Ability to prioritize customer problems and have strong reasoning behind it
- Experience designing and analyzing A/B tests with statistical significance
- Willingness to dive deep into AI evals and incorporate AI into app workflows
- Understanding of PLG (product-led growth) & PLS (product-led sales) motions
- Proficiency in SQL and analytics tools (Amplitude, Mixpanel, Segment etc)
- You will also embody these characteristics
- You're comfortable with ambiguity
- You optimize for learning and speed
- You approach problems with hypothesis-driven thinking
- You build for the long term. The opposite of hacks and anti-patterns
- Your eyes are on the prize (metrics)
- You are obsessed with understanding what drives customer behavior
- You prototype wild ideas, not just optimize the status quo
- You stay curious about emerging AI tools, and Growth best practices
What the job involves
- The Growth team exists to unlock value for roofers across North America, and drive adoption of the platform. While there are core product teams nurturing the product in their own swim lanes, the Growth team takes a cross-platform view and works to improve the overall stickiness among our roofers
- As a Growth PM, you will report into VP, Product Growth, own all Growth initiatives, be extremely customer-centric, build high-impact product experiences, and execute on new AI experiments/features
- Own Roofr’s Activation and Adoption roadmap and execution (ex: Identify opportunities, prioritize the high-value ones, improve discoverability of a product or feature, make activation flows better, get users to deeply adopt the platform etc.)
- Know your customer: understand our customers, their usage and needs (continuous customer discovery, quantitative learnings, feedback)
- Reduce friction, and highlight value in the product
- Create delightful product experiences that encourage organic expansion
- Translate data insights and user research into product hypotheses
- Design and run A/B tests and rapid proofs of concept to optimize key conversion points
- Be accountable for the outputs of the Growth pod
- Partner closely with Marketing, Sales and core EPDD (Engineering, Product, Data and Design) teams to evangelize our product adoption goals
- Think deeply about and act on key growth KPIs (ex: architect the right events, activation rate, time-to-value, self-serve revenue etc.)
- Build and implement AI evaluations to launch new or enhance existing features
- Great growth teams don’t have well-defined roles or boundaries. They make bold swings, and drive systemic changes (not just tactical optimizations). They are constantly out of their comfort zones. They act with high agency, and exhibit extreme ownership. They are multi-disciplinary. They skillfully influence teammates who aren’t on their own team’s payroll - like Core Product, Marketing, Revenue and Finance
- They sweat over how the system works for the users, and polish after proving traction. Their roadmap is flexible. They expect failures, and build guard rails. We strive to live by these values
Application process
- Feel free to use AI to prep, research, or get pumped up for your interview (we see you, ChatGPT power users 👀). But when it’s time to chat, we’d love to meet you, not your AI alter ego. Bring your real, unfiltered self, we promise we will too
- And don’t worry, a real, live human is behind every part of our process. Every application is reviewed by a real person, and you’ll always speak with real humans throughout the interview process. No bots, just good people
Our take
Roofing is one of those manual industries that’s been around forever, and can sometimes feel like it still exists in a completely pre-digital age. But Roofr’s on a mission to change that, with its software platform designed to modernize the industry.
One of its main selling points is that it offers roofers the ability to give instant estimates. It works with companies like Nearmap, whose low-altitude planes take high-resolution photos for mapping, and provides roofing companies with high-quality imagery of the roof to be able to give an estimate without a site visit - easier for the company and customer.
A few other start-ups are aiming to reinvent the roofing industry, with competitors like Roofer Pro and Acculynx offering similar aerial measurement technology. But roofing is a $40 billion-a-year industry, and Roofr is one of the leaders of its revolution and with substantial funding to its name, it's in a position to further strengthen its platform and continue to pave the way in the roofing landscape.
Steph
Company Specialist at Welcome to the Jungle
Insights
74% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2023
$23.5m
SERIES A
Sep 2022
$12m
SERIES A
Total funding: $43.8m
Company benefits
- 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
- 1 Friday off per month (we call those our laundry days!)
- Company wide paid shutdown for the week between Christmas and New Years
- Flexible time off
- Medical, dental and vision insurance premiums for employees and their dependents
- Generous Parental Leave policy
- We host 2 retreats per year and great team building activities
- Ample learning and development opportunities to continue growing your career
- Home office setup stipend
- Remote first culture
- Weekly Friday paydays!
Company HQ
Union Square, San Francisco, CA
Leadership
Richy Nelson
(Co-Founder & CEO)Began their career as a Roofer, spending over 13 years at Guaranteed Roofing before becoming a Project Manager at Trudel and Sons Roofing.
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