Senior Technical Product Marketing Lead, Nova Credit
$180-220k
More information about location
Cross-border credit reporting
Open for applications
Cross-border credit reporting
101-200 employees
Open for applications
$180-220k
More information about location
101-200 employees
Company mission
To inspire and facilitate the flow of human diversity, helping the world's moving population to arrive and thrive.
Role
Who you are
- You have a minimum of 6 years of experience in product marketing, especially in B2B
- You can translate highly technical B2B products into crisp customer-facing narratives for both non-technical and technical personas, focusing on driving product education and usage
- You have a bias toward action – even if the problem is ambiguous, you find ways to break it down into achievable milestones and work toward clarity
- You have experience partnering with B2B sales, solution engineering, and data science teams to build collateral that drives sales velocity and compels technical buyers to action
- You strongly believe in excellence in product marketing, from campaigns to sales collateral. You independently drive asset creation while effectively collaborating with designers to polish it up
- You have experience building product marketing processes and frameworks from scratch, ideally with proven success in startup environments or lean teams. You thrive in hands-on, autonomous roles
- Bonus points for deep industry knowledge within FinTech, particularly in the credit and risk space, working with consumer-permissioned or credit data
What the job involves
- This is a full-time role reporting directly to the Head of Product
- As our Senior Technical Product Marketing Lead, you'll be the bridge between our innovative credit infrastructure products and the enterprises that implement them
- We're seeking a technical product marketer who can build and own our product narrative from the ground up. You'll need to translate complex analytics and credit technology into compelling stories that resonate with key decision-makers across the business, credit risk, and technology teams at financial institutions while establishing the foundation for how we communicate our products to the market
- This isn't your typical product marketing role. You'll need to dive deep into APIs, understand the nuances of credit technology, dig into data science white papers, and craft everything from technical documentation to high-level value propositions
- As a key player on the Product Team, you'll have the autonomy to shape how some of the world's largest financial institutions understand and adopt our products
- WITHIN THE FIRST MONTH, YOU'LL
- Learn and understand the strategy behind our products and how they all come together on Nova Credit’s Platform
- Collaborate with our Product Management, Pre and Post-Sales, Design, Engineering, and Demand Generation Marketing teams to launch new product features and drive adoption
- Work with Deployment Leads, Solutions Architects, and Growth Account Managers to create customer-specific collateral and implementation plans
- WITHIN THE FIRST QUARTER, YOU'LL
- Develop deep subject matter expertise with our entire suite of products across Nova Credit’s Platform
- Develop and refine the product positioning and messaging for at least one of our products, informed by user research, competitive research, and a strong understanding of the product functionality
- WITHIN THE FIRST YEAR, YOU'LL
- Keep a pulse on our competitive landscape and understand our customers’ needs at a granular level to unearth the most critical pain points, ensuring these insights are reflected throughout all product marketing artifacts and campaigns
- Be an advocate of customer feedback and work collaboratively across Nova Credit’s internal functions to proactively adjust positioning throughout our channels
- Drive the entire product marketing cycle, from partnering with product management on product strategy to building go-to-market strategies, creating major launch moments, and driving long-term adoption for our product platform
- EXAMPLE PROJECTS & DELIVERABLES
- Creating reusable company/product collateral, such as starter decks with approved data points and value props for Pre- and Post-Sales teams to modify as needed per customer
- Building external-facing product feature collateral, such as battle cards, product newsletters, and social media or blog posts announcing new products/features
- Craft the vision and plan for the Nova Credit website and demo sites
Our take
For the 15 million new immigrants who arrive in the US each year, it’s crucial to have a working credit history. Without this, they’ll be unable to rent an apartment, apply for a credit card or in some cases even get a job. The issue is that their credit history won’t have travelled with them, so lenders in their new country won’t be able to verify their eligibility. Nova Credit's founders experienced this problem first-hand, as Esipov is a first-generation Russian immigrant.
Nova Credit imports financial histories to enable immigrants to set up lives in new countries, with their ‘Credit Passport’. This is a digital framework that connects an individual’s credit history information from one country into the country where they are currently residing.
Nova Credit is currently able to import credit history from 8 countries, its most recent addition being the UK in January 2023. Since being accepted to Y Combinator in 2016, the company has since raised considerable funding from major finance players such as HSBC. Nova Credit has grown its footprint significantly, covering more than 1 billion consumer credit profiles, with further expansion in sight.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Oct 2023
$45m
SERIES C
Feb 2020
$50m
SERIES B
Total funding: $114.3m
Company benefits
- Free flight anywhere in the world on every anniversary
- Complementary wellness benefits, including Headspace and Ginger subscriptions
- $75/month contribution by Nova towards commuter benefits
- Dental and vision are 95% subsidized for Nova Credit employees, and 50% for dependents
- Unlimited paid time off policy
- $1500/year professional development budget
- Catered lunch on Mondays, Wednesdays, and Fridays
- Health insurance
- SF / NY salaries across the US
- $50/month contribution by Nova Credit towards your cell phone bill
Company HQ
Financial District, San Francisco, CA
Leadership
Misha Esipov
(CEO)Previously Teaching Fellow at NYU Stern School of Business for 2 years and Investment Banker at Goldman Sachs for 3 years.
Nicky Goulimis
(Board Member)Previously worked for 3 years at Bain & Company, holding various positions such as Associate Consultant and Senior Associate Consultant. She served as COO until 2021.
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