Account-Based Marketing Specialist, Culture Amp

• The ideal candidate is a collaborative growth marketer who operates with proactivity and has experience developing, executing, and measuring global campaigns
• Experience building, executing and optimizing successful marketing programs that drive net new demand and contribute to customer expansion
• 3 years of experience in marketing (ideally 3 years in a demand generation/campaigns role capacity in SaaS/B2B technology companies)
• 2+ years of Account Based Marketing experience
• Take a global approach to your role, understand the nuances of global marketing, and incorporate feedback from regional teams into campaign planning and execution
• Strong analytical skills with experience in campaign reporting and leveraging insights from analytics tools like Looker, Tableau, & Salesforce to optimize campaign performance
• Excellent communication skills, both written and verbal
• Ability to work collaboratively in cross-functional teams
• Results-oriented mindset with a focus on driving revenue growth
• Self-motivated, proactive, and adaptable to changing business needs

Desirable

• The Account-Based Marketing Specialist’s mission is to support Culture Amp’s Enterprise segment through integrated marketing campaigns, working collaboratively across marketing and sales to execute successful demand generation programs
• As a key member of the Global Demand Generation team, the Account-Based Marketing Specialist will support the development and execution of targeted full-funnel marketing campaigns for the Enterprise segment, spanning paid, owned, and earned channels
• This role will be responsible for the day-to-day management of segments and campaigns within 6sense, partnering closely with Global & Regional partners to execute strategic New Logo and Expansion activations
• Work across the marketing team to develop and execute tactics that will drive pipeline and revenue for the Enterprise segment and create a consistent experience across channels
• Own the day-to-day management within the 6sense platform, segment and list building, reporting, keyword intent updates, campaign creation, etc
• Support and communicate Enterprise marketing plans to the wider marketing team, enabling your counterparts with insights via regular feedback loops with regional marketers
• Develop campaign and channel metrics alongside your marketing partners and report on the impact of campaigns across the Enterprise segment and optimize over time
• Collaborate across teams to create and execute personalized content and messaging for target accounts & segments, including email, webinars, events, paid media, and other marketing channels
• Conduct research and analysis to identify target accounts and segments, assessing their needs, pain points, and preferences, to tailor marketing campaigns accordingly