Demand Generation Specialist, Vimeo
$64.8-99k
Salary dependent on US location
All-in-one video experience platform
Open for applications
All-in-one video experience platform
1001+ employees
Open for applications
$64.8-99k
Salary dependent on US location
1001+ employees
Company mission
Vimeo's mission is to empower video creators to tell exceptional stories, and connect with their audiences and communities.
Role
Who you are
- 2-3 years of experience in B2B demand generation marketing, preferably in a B2B SaaS environment
- Experienced in executing demand generation campaigns at high pace
- Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously
- Strong analytical skills and experience with campaign reporting and analysis
- Fluency with marketing automation, CRM, Outreach, webinar tools, and analytics tools
- Strong understanding of lead nurturing, lead scoring, and demand generation principles
- Excellent communication, writing, and presentation skills
- A passion for video marketing
- A collaborative and team-oriented approach
What the job involves
- Vimeo’s demand generation team is searching for a talented, passionate, and analytical Demand Generation Marketing Specialist to support and execute impactful multi-channel campaigns in the AMER region
- In this role you will report into the Sr. Manager of Demand Generation and work collaboratively with the sales, demand generation, marketing operations, content and digital teams to ensure alignment, maximize campaign effectiveness and drive growth (i.e. leads, MQLs, pipeline and bookings) for Vimeo Enterprise in the region
- Support and execute integrated marketing campaigns across various channels (webinars, events, content syndication, 3rd party media etc.)
- Collaborate with digital and localization teams to launch regional campaign assets that resonate with target audiences
- Manage campaign timelines, ensuring projects are delivered on time and on budget
- Lead the research and execution of regional events; support in executing trade shows and conferences
- Support event logistics, from budgeting and vendor management to post-event analysis and follow-ups
- Work closely with sales teams to ensure marketing campaigns support their goals and provide them with qualified leads, MQLs and pipeline
- Develop and maintain sales enablement materials to equip sales teams with relevant resources (i.e. campaign briefings, promotional assets, follow-up sequences, reports)
- Monitor and analyze campaign performance, identifying areas for improvement and optimization; work closely with marketing operations to improve internal processes
- Leverage marketing automation and analytics tools (i.e. Tableau, Salesforce) to track key metrics (i.e., lead generation, conversion rates, pipeline influence)
- Stay abreast of industry best practices and emerging trends in demand generation and field marketing
- Seek opportunities to improve skills and knowledge through training, conferences, and self-learning
Our take
Vimeo was founded by filmmakers who wanted an efficient way to share videos with others. It is more creator-oriented than YouTube, with professional software, technology, and tools for creators to produce, share, and sell their videos.
In 2007, it became the first online video sharing site to support HD playback for consumers, updating to 4K playback in 2016. Vimeo's app has also been updated to allow recording and live streaming as well as watching video. This service is aimed predominantly at enterprise customers although they have millions of small-time users too.
Vimeo has risen to become the world's biggest ad-free open video platform, with significant funding that has allowed it to expand operations and build up the business. Recently, however, the company has found itself struck by the effects of the economic downturn felt by much of the industry, and has been forced to reduce its workforce - a step taken to ensure it comes out of this rough time "a stronger company". On top of this, it received a hefty fine for failure to remove copyrighted content back in 2019, after losing an appeal against the initial ruling.
In 2024, Vimeo is rumoured to be in the process of acquisition by leading mobile app developer Bending Spoons, which could signify a major shift in the tech landscape.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (2 rounds)
Jan 2021
$300m
GROWTH EQUITY VC
Nov 2020
$150m
GROWTH EQUITY VC
Total funding: $450m
Company benefits
- Unlimited paid time off
- Medical and dental
- Daily breakfast, plus snacks and drinks aplenty
- Company outings and events
- Tuition reimbursement
- Company equity
- Company-matched charitable donations
- Parental leave and adoption assistance
- Company-matched 401k
Company HQ
Midtown South, New York, NY
Leadership
Adam Gross
(Interim CEO)Currently Board Member at Buildkite. Previously Chair of the Board of Directors at Democracy Works and the CEO of Salesforce.
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