Senior Brand Associate, Wayfair
More information about location
4 days a week in office
A global online homeware marketplace
Job no longer available
A global online homeware marketplace
1001+ employees
Job no longer available
More information about location
4 days a week in office
1001+ employees
Company mission
To help everyone, anywhere create their feeling of home.
Role
Who you are
- At the core, our Integrated Marketing Associate's are strong in both quantitative and qualitative analysis and strong cross-channel collaborators
- They thrive in fast paced environments, and are willing to roll up their sleeves to identify opportunities
- 2+ years of experience in corporate retail, ecommerce, or CPG, ideally in a marketing activation or integrated marketing role
- Exceptional communications skills, both written and verbal, for internal and partner facing communications
- Highly organized with the ability to context switch and manage multiple projects simultaneously
- Thrive in a fast paced environment
- Ability to collaborate effectively across a group of cross functional stakeholders (e.g. creative, store managers)
- Willingness to learn and attitude of a true team player- positive, enthusiastic, and self motivated
What the job involves
- We are looking for a Sr. Integrated Marketing Associate for Joss & Main to help us achieve Joss & Main’s vision to be the ultimate style edit for home
- The Integrated Marketing Associate job is to act as a key driver of Joss & Main’s brand marketing channels both via our e-commerce site and via regional marketing support of our physical stores
- Reporting to the Senior Manager of Brand and Integrated Marketing, you will create a cohesive customer experience via rich brand storytelling on channels like influencer marketing, Pinterest, Meta, TV, out of home, audio, direct mail and more
- This is a unique opportunity to help build our integrated brand marketing mix and grow awareness of our brands within the specialty retail market
- Collaborate with both marketing agencies and media vendors to run our brand marketing channels, supporting both the end-to-end strategy from creative brief to media plan execution to reporting
- Act as a key point of contact for our agency partners, report on performance across channels, and suggest key optimizations to help us accelerate our marketing goals
- Write briefs, enter tickets, and provide feedback to the creative team, ensuring a customer-first lens to our creative executions
- Act as a key collaborative partner to creative leads, sharing key learnings about creative so they can iterate and improve
- Manage brand marketing spend across channels, including reporting spend and driving pacing alongside cross functional teams (performance analyst, finance)
- In partnership with manager, lead our retail marketing strategy and execution that helps blend our ecommerce strategy with regional media strategies to drive customers to visit the store (e.g. mall marketing, event planning, and community/ influencer activations)
- Build and maintain team project planning and progress tracking tools
Our take
Wayfair emerged in the early era of eCommerce with a mission to revolutionize online shopping, offering customers a convenient platform to purchase goods. Today, it stands as one of the foremost global players in the online furniture delivery industry, boasting an impressive inventory of over 33 million products.
Renowned for its extensive product range and comprehensive service offerings, Wayfair distinguishes itself by providing an end-to-end customer experience, from browsing to doorstep delivery. Despite its prominence, the company faces profitability challenges attributed largely to expansion expenses. Nonetheless, its solid presence in the competitive online homeware sector solidifies its position as a key contender.
With ambitious global expansion plans, Wayfair remains committed to maintaining its leadership in the industry. As it aspires to become the ultimate destination for all home needs, its more recent ventures into physical retail represent significant strides toward this overarching goal.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-14% employee growth in 12 months
Company
Company values
- Relentless Customer Focus: Delivering an exceptional customer experience drives everything we do. We invest in understanding our customers and partners. We are all in customer service
- Deliver Rsults With Agility: We prioritize work that drives long-term value. We execute with urgency, learn from failure, and nimbly pivot. The outcomes of our efforts are impactful, measurable results
- Use Good Judgement: We are bold and confident, never reckless. We make reasoned, calculated decisions based on data, critical thinking, and pattern recognition
- Build the Best Team: We lead by setting the bar high, articulating clear goals, and diving deep. We hire, develop, and leverage only the best. Our leaders continually reevaluate and strengthen their teams and do not shy away from hard decisions. We expect and demonstrate excellence
- Collaborate Effectively: We invest in cross-functional global partnerships that maximize impact and minimize duplication. We prize collaboration in all interactions – with our teammates, stakeholders, and suppliers. We disagree, align, and commit. Effectiveness and efficiency in collaboration are required.
- Respect Others: We earn and show respect, treating our teammates and partners with empathy and inclusion. We presume good intent while prioritizing impact. We balance confidence and candor with humility and kindness.
- Be an Owner: We are Wayfair first. We act on what’s best for the company, ahead of team or individual goals. We spend every dollar as if it is our own. We take pride in Wayfair’s success while planning the next win. We always think long-term
- Innovate & Improve: We are not limited by precedent. We boldly challenge the norm. We continually identify opportunities to innovate, improve, and simplify. We value incremental improvements, but we also look for game-changing breakthroughs.
- Adapt & Grow: We value adaptability and self-reflection. We find opportunity in every change, experience, and mistake. We are committed to continuous self-improvement.
Company HQ
Prudential / St. Botolph, Boston, MA
Articles
Leadership
Niraj Shah
(Co-Founder & CEO)Studied Engineering at Cornell University before co-founding Spinners, a Boston-based IT services company. Previously acted as Entrepreneur in Residence for Greylock and has served as CEO of Wayfair since co-founding the company in 2002.
Steven Conine
(Co-Founder)Co-founded Spinners before working for Operations at iXL. Conine also co-founded Pillar VC in 2016.
Salary benchmarks
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