Product Marketing Manager, Freenow
1 day a week in office
Multi-service ride-hailing app
Open for applications
Multi-service ride-hailing app
1001+ employees
Open for applications
1 day a week in office
1001+ employees
Company mission
To make urban mobility safe, reliable, accessible and sustainable for all.
Role
Who you are
- 5+ years of experience in Product Marketing, ideally in B2C or B2B apps, marketplaces, or digital services
- Proven track record in launching features and delivering successful product adoption campaigns
- Deep understanding of highly competitive, fast-paced industries such as mobility, delivery, or e-commerce
- Experience collaborating closely with cross-functional Product and Tech teams
- Strong written and verbal communication skills in English. Other European languages are a plus
- Creative and strategic mindset, paired with a data-driven approach to problem-solving
- Ability to work autonomously in a dynamic, international environment
What the job involves
- We’re looking for a Product Marketing Manager to turn innovative product features into powerful stories that drive adoption across Europe
- You’ll shape go-to-market strategies, craft engaging multi-channel campaigns, and work closely with Product, Brand, and CRM teams to make mobility more seamless for millions of users
- Partnering with Product, Brand, CRM, and Performance Marketing teams to define and implement go-to-market strategies for new app features and services
- Translating product updates into clear, benefit-driven messaging for both B2C and B2B audiences
- Leading multi-channel communications across in-app messaging, email, push notifications, and paid media (TV, OOH, radio, digital)
- Driving user awareness, adoption, and engagement through testing, data insights, and creative storytelling
- Collaborating with local market teams across seven countries to tailor campaigns and messages for regional relevance
- Staying up to date with the product roadmap and proactively identifying communication opportunities
- Bringing insights from users and competitors back to product teams to influence roadmap and priorities
Our take
Freenow is a multi-mobility app that's working to make getting around cities safer, faster, and more convenient. The platform puts safety first, connecting passengers with thousands of experiences, vetted drives across Europe. The app offers seven different ways to travel in one place, making it easy to choose the best option for any journey - whether that's a quick work commute, an airport run, or even a night out.
Freenow has a strong European footprint and is focused on working with professional taxi drivers rather than just ride-share amateurs. The service operates in over 180 cities across nine countries and has pickups points at 50 airports. Taxis arrive in an average of four minutes, and the whole experience is cashless, letting users travel like locals.
Recently, the company was acquired by Lyft in an impressive cross-marekt usage, the Lyft app was opened 4.6M times in Freenow's marekt since earl 2024, while Freenow was used 1.2M times in Lyft's territory. This merger could double Lyft's addressable market to over 300B trips per year. Freenow CEO Thomas Zimmermann and his team will continues leading operations across their nine countries and for users, this means the platform should get even better as both companies integrate their technologies and strengths to serve customers worldwide.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jan 2014
$50m
SERIES C
Dec 2012
$30m
SERIES B
Total funding: $97m
Company benefits
- Sabbatical leave: Get rewarded for you rhard work with a sabbatical after two years.
- Employee assistance program: Your wellbeing is our priority, anonymous external support is always available.
- Welcome & anniversary gifts: We'll send you a little something to celebrate these special occasions.
- Mobility benefits card: Get from A to B on us. Every month you'll get a mobility budget to try out different transport options.
- Flexible work options: Work as you are and where you want with flexible hours and remote opportunities.
- Talent development: Your growth is important to us. Progress your career with dedicated training courses and regulars development check-ins.
- Birthday off: Celebrate in style with an extra dy off each year.
- Remote work within the EU: Work up to 20 business days every 6 months from all countries in the European Union & Switzerland.
Leadership
Thomas Zimmermann
(CEO)Previously VP of Marketing and Operations at IONIQ Group, CMO at Goodgame Studios, Online Advertising Lecturer at macromedia hochschule für medien und kommunikation.
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