Product Marketing Manager, ManyChat
Chatbot marketing
Open for applications
Chatbot marketing
201-500 employees
Open for applications
201-500 employees
Company mission
To help businesses grow by building meaningful relationships with their customers.
Role
Who you are
- 5+ years of proven Marketing experience with at least 3 years of experience in B2B SaaS product marketing
- Strong communication skills with an ability to translate complex technical concepts into clear, compelling messaging that drives action
- High empathy and curiosity. You strive to connect the dots and align stakeholders across differing viewpoints, cultures, and geographies
- Ability to operate autonomously in fast-paced environments where competitors, products, and customer segments are evolving quickly
- Strong analytical skills and the ability to deeply understand user needs, market dynamics, and competition
- Fluency in English, both written and verbal, to effectively communicate with internal teams and external stakeholders
What the job involves
- We’re seeking a talented and experienced Product Marketing Manager to drive the go-to-market efforts for our Instagram channel on a global scale
- The new team member will report to our Product Marketing Director and collaborate directly with Product-focused PMMs, to bring product launches into marketing campaigns, while partnering closely with the marketing team to drive campaigns that have both top-of-funnel and in-product impact
- Act as the voice of the customer by developing value propositions and differentiated positioning for Manychat’s Instagram product, with strong messaging that drives awareness with target audiences
- Collaborate with the marketing team to develop and execute marketing strategies that align with our business objectives and target audience for Creator audiences using Manychat’s Instagram product
- Develop high-quality, credible, and valuable content that drives adoption and usage to drive both short-term interest and long-term brand awareness
- Identify ways to drive breadth and depth of platform usage by identifying, packaging, and marketing use cases that are relevant for target audiences
- Run competitive and market analyses to develop differentiated positioning, messaging, and GTM strategies
Our take
Over 80% of businesses currently use chatbots to provide a variety of automated services to customers. However, chatbots are generally uniform and provide standardized responses, unless the business staffs a chatbot programmer.
ManyChat provides a platform for the creation of customized chatbots without needing any experience in coding. The startup focuses on providing small businesses opportunities to equip the messaging services of their Facebook and Instagram business pages with automotive customer service tools.
The company has grown a huge customer base of over a million businesses, powering more than a billion conversations each year. Though there is tough competition in this field, including new AI chatbots arriving on the market, ManyChat's focus on ease of use and code-free customization will likely ensure its ongoing popularity.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Apr 2019
$18m
SERIES A
Nov 2017
$4m
SEED
Total funding: $23.2m
Company benefits
- An opportunity for rapid personal and professional growth
- Uncapped Commission + Equity
- Generous time off policy to balance your work and life, including paid parental leave
- Competitive medical, dental, and vision coverage for you and your dependents
- Annual wellness reimbursement
- Collaborative, transparent, and fun-loving office culture
- We pay for relevant conference tickets, training programs, courses, and any necessary literature
Company values
- Dazzle customers
- Care intensely
- Win together
- Think big
- Deliver results
Company HQ
Old Palo Alto, Palo Alto, CA
Articles
Leadership
Mikael Yang
(CEO)Studied at State University before co-founding ManyChat in July 2015. Has been CEO ever since.
Salary benchmarks
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