US Public Sector Marketing Manager, Totara Learning

• 5–7+ years of B2B marketing experience, ideally in SaaS, HR tech, learning technology, or GovTech
• Experience marketing to the US Public Sector/Federal/SLED audience—understanding of procurement cycles, budget processes, and compliance frameworks
• Strong writing and storytelling skills with examples of long-form content (blogs, ebooks, guides)
• Hands-on expertise in digital marketing, email automation, and ABM campaign execution
• Experience planning and delivering field marketing or event programs
• Ability to work independently, take initiative, and lead multiple projects simultaneously
• Strong collaboration skills with cross-functional teams, especially Sales

Desirable

• The US Public Sector Marketing Manager will be a holistic, hands-on marketer responsible for developing and executing multi-channel campaigns across digital, email, ABM, and events—while also serving as a strong content creator for the US Federal and Public Sector market
• This role requires someone who can collaborate closely with Sales, understand complex Public Sector buying cycles, and independently lead initiatives from strategy through execution
• Build and execute multi-channel campaigns (email, paid digital, website, SEO, content syndication) to drive awareness and pipeline within the US Public Sector
• Manage campaign planning, targeting, execution, optimization, and reporting end-to-end
• Own TotaraGov.com strategy, content, and campaign landing pages
• Develop ABM programs targeting Federal agencies and key system integrators
• Partner closely with the US Public Sector sales team on account targeting, messaging, and sales materials
• Write compelling content tailored to the Federal audience, including blogs, ebooks, guides, and white papers
• Plan and execute field events, trade shows, and sector-specific conferences, and support pre and post event communication
• Track ROI and contributions to pipeline