Lifecycle Marketing Assistant, FIGS
International
This role's base salary range is between $22 and $31 + Equity and Employee Stock Purchase Plan
Office located in Santa Monica, CA
Medical uniforms & clothing
Job no longer available
Medical uniforms & clothing
201-500 employees
Job no longer available
This role's base salary range is between $22 and $31 + Equity and Employee Stock Purchase Plan
Office located in Santa Monica, CA
201-500 employees
Company mission
To celebrate, empower and serve those who serve others.
Role
Who you are
- An ideal candidate is someone seeking exposure to international marketing practices and high-growth expansion, and who is highly organized, possesses strong attention to detail, and has the ability to execute complex campaigns, manage competing deadlines, partner cross-functionally, and align with internal processes and calendars
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Strong interest in digital marketing and customer retention strategies
- Excellent written and verbal communication skills
- Strong attention to detail and organizational skills
- Basic understanding of digital marketing & graphic design is a plus (FIGMA)
- Ability to adapt to a fast-paced and dynamic work environment
What the job involves
- FIGS is seeking a Lifecycle Marketing Assistant to join our International team
- As a key member of our team, you will be supporting the execution of our retention strategies, including involvement in our analysis, growth, and decision-making across 30+ international countries, a rapidly growing area of the FIGS business
- Your role will focus on our retention channels (email, SMS, referral programs) to drive customer engagement and loyalty
- You will be part of a fast-paced and exciting organization that is recognized for its innovative product, fresh branding, and unique value proposition
- This person will report to the Lifecycle Marketing Associate, International and collaborate closely with cross functional partners and domestic counterparts
- The Lifecycle Marketing Assistant will work directly with the International Lifecycle Marketing Associate as well as collaborating with internal teams within the brand, creative, data, and international teams, in addition to external vendor partners to execute retention strategies
- Assist Lifecycle Marketing Associate to execute retention marketing strategies to create, build, test, and monitor email, SMS and referral campaigns
- Manage localization and and organization of email creative and SMS copy across 10+ regions
- Coordinate with vendors and cross-functional teams to ensure timely delivery of campaign materials
- Build and implement email templates and SMS templates, including managing both English and translated campaigns
- Maintain and update the campaign calendar with relevant details and deadlines
- Use data to develop reporting, conduct campaign analysis, optimizations, and recommendations
- Assist in completing creative briefs with recommended strategies
- Help manage the technical aspects of email and SMS platforms, including setting up campaigns, troubleshooting issues, and ensuring compliance with regulations
Our take
FIGS is a medical apparel brand dedicated to providing durable, comfortable, and stylish products for healthcare professionals. Operating on a direct-to-consumer model, FIGS ensures a streamlined connection with its audience.
FIGS' unique selling proposition lies in its Technical Comfort™, featured across a range of antimicrobial, elastic scrubs and uniforms designed with functional pockets. Inspired by the founders personal connection to the challenges faced by healthcare workers, the brand was created to address the discomfort of traditional uniforms and the long, demanding hours common in the profession.
More recently, FIGS has begun executing a strategic shift focused on long-term brand equity rather than short-term promotional growth. In 2024, the company signaled a move away from heavy discounting, instead increasing investment in brand building, international expansion, and new growth channels such as retail and institutional sales through its TEAMS program. While overall revenue growth has remained modest, international sales have grown rapidly, highlighting Asia as a key opportunity for future expansion. And in an increasingly competitive and promotion-driven market, FIGS' emphasis on premium positioning, disciplined pricing, and global brand development reflects a calculated bet on sustainable growth rather than volume-led gains.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2018
$65m
SERIES B
May 2016
$5m
SERIES A
Total funding: $72m
Company benefits
- Health and Wellbeing: Comprehensive benefits and perks package focused on your well-being including: previum medical, dental, and vision coverage, FIGS-sponsored bi-weekly UberEats meal credits, free access to Breethe, a fitness stipend with ClassPass, and a free Peleton room on-site.
- Finance: Amazing 401(k) progream, with a company match up to the first 6% of your contribution. 100% FIGS-sponsored life insurance, disability insurance, access to an Employee Stock Purchase Plan and financial wellness learning opportunities.
- Family: We care for our extended FIGS family by offering generous parental leave, new-parent care meals, and a transition back to work program following leave.
- Time Away: Generous time off - flexible vacation for salaried team members and up to 3 weeks of vacation for hourly team members. We also offer access to leave programs to care for yourself and your family.
- Staying Connected: Weekly company-wide meetings, exclusive Coffee Connection meetings with the FIGS Co-CEOs, and monthly Fruitful Talks with thought-leaders and industry experts. WE support our team members through affinity groups and a thoughtfully designed Buddy Program, fostering friendship and belonging.
- Culture Committee: The Culture Committee creates incredible monthly Culture Programs spotlighting a specific area of wellness, while also finding ways to give back to the local community through volunteerism.
- Furry Friends: We partner with The Wags Club in West LA to provide weekday doggy day care at a partially subsidized cost. We also partner with MetLife to get discounts on pet insurance.
- Employee Discounts & Rewards: Team members receive 50% off, a $75 gift code on birthdays, and a special anniversary gift each year.
Company HQ
Santa Monica, CA
Leadership
Heather Hasson
(Co-Founder & Executive Chairman)Heather studied at the University of Wisconsin-Madison before co-founding FIGS in 2010. She then spent a year at Saïd Business School, and has been a RxArt Board Member since 2019.
Trina Spear
(Co-Founder & CEO)Trina began her career with 4 years at Citi, before working as an Associate at The Blackstone Group for a year. She then co-founded FIGS with Heather in 2010, and has been serving as CEO since.
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