Field Marketing Manager, HYCU

• Bachelor’s degree in Marketing, Business, or a related field
• 2-5 years’ of demonstrated Field or Event Marketing experience or similar with a B2B SaaS/Technology company
• Self-starter mentality, capable of managing multiple events with a high degree of autonomy, balanced with a desire to work successfully and collaboratively across Sales, Marketing, and Product teams
• Strong written, verbal, analytical and interpersonal skills
• Experience driving successful outcomes during and post events
• Proficient with marketing and sales tools and platforms such as: Marketo, HubSpot, Salesforce, Canva, Jira and more are nice to have
• Ability to juggle multiple, demanding tasks simultaneously and with accuracy
• Experience managing and shipping company items and merchandise
• Ability to travel 10%
• Self-starter and strategic thinker who thinks outside the box
• Takes responsibility and ownership for driving successful outcomes. You’re results-driven with a winning attitude
• Team player! You have excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties
• Hands-on and builders' mentality with an entrepreneurial mindset and intrinsic motivation
• Obsessed with being customer-focused – We know our customers and are advocates for their voice and point of view across HYCU
• Intellectual curiosity, always open for continuous learning/growth mindset

Desirable

• We’re seeking a Field Marketing Manager eager to develop their skills in event-driven and demand generation marketing
• This role offers hands-on experience in planning and executing impactful events, field activities, and supporting broader marketing initiatives
• You’ll collaborate closely with cross-functional teams to maximize attendee engagement, drive pipeline growth, and strengthen partnerships with top-tier technology partners like Nutanix, Dell Technologies, Atlassian, Google Cloud, and iManage
• A passion for learning and a proactive approach to executing marketing programs
• This role blends event execution with demand generation, focusing on building relationships and driving measurable results
• You’ll assist in designing and executing global events—from ideation and budgeting to logistics and post-event analysis—to deepen engagement and acquire new customers
• Execute a comprehensive event marketing plan that align with HYCU’s business objectives and drive attendance and engagement
• Collaborate with cross-functional teams to ensure seamless execution of events, including venue selection, vendor management, and logistics
• Manage event budgets and timelines, ensuring all deliverables are completed on time and within budget
• Analyze event performance metrics and provide recommendations for future improvements and optimizations
• Responsible for executing HYCU hosted events (Sales Kickoffs, roundtables, executive/VIP dinners, etc.)
• Responsible for planning, execution, and performance of global field marketing programs and event campaigns to drive demand generation
• Lead the development and execution of strategic event campaigns to drive brand awareness, lead generation, and revenue growth
• Identify opportunities for sponsorships, speaking engagements, and thought leadership initiatives at industry events
• Work with the sales team to integrate event marketing initiatives into the sales process
• Generate sales qualified leads (SQLs) through events campaigns
• Collaborate with product marketing, demand generation and other teams to ensure alignment and consistency across all marketing efforts
• Manage the field and events marketing budget effectively, ensuring optimal allocation of resources for maximum impact across various event initiatives
• Manage shipping and receiving of items and company merchandise for partner and field events or for customers
• Leverage data insights from event metrics and attendee feedback to optimize and enhance future campaigns