Paid Search Manager, Wpromote
$72.5-85k
More information about location
Digital marketing firm specializing in customer acquisition
Be an early applicant
Digital marketing firm specializing in customer acquisition
501-1000 employees
Be an early applicant
$72.5-85k
More information about location
501-1000 employees
Company mission
To drive transformational growth for brands who Think Like A Challenger.
Role
Who you are
- 1.5-3 years of experience managing multiple client portfolios in paid search industry
- Excellent verbal and written communication skills
- Excellent analytical skills
- Deep knowledge of the SEM industry and the paid search advertising model
- Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns
- General knowledge of search engine optimization (SEO), social advertising, and web usability
- Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building
- Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients
- Work comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplace
- An understanding of customer lifetime value and optimizing towards profits based on client margins
- Ability to manage expectations and priorities
- Experience presenting to senior-level client contacts
- Agency experience preferred with managing multiple clients with monthly budgets ranging between $50,000-$500,000 per client
- Experience with Google Suite
What the job involves
- We’re looking for a Paid Search Manager to join the rapidly expanding team that is the backbone of our company
- You’ll directly manage search engine marketing (SEM) campaigns across both Google Ads and Microsoft Ads, making optimizations and updates daily
- Your client will be in the fin tech space that constantly challenges you, and with extensive experience and/or a proven track record, you could be working with some of our biggest brands
- You’ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for this client
- Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your client
- Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments
- Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc
- Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns
- Working with direct response advertising strategies to drive sales revenue and/or qualified leads
- Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs
- Creating and implementing campaign A/B test experiments to identify optimal campaign settings
- Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals
- Analyzing paid search campaign results and adjust strategy and budgets accordingly
- Communicating with clients regularly to discuss goals and deliver results
- Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency
Our take
Digital marketing campaigns are essential for scaling a business and acquiring new customers. Modern campaigns favor the use of proprietary data, but the siloed nature of existing marketing firms presents limitations, with strategies focussing too heavily on blindly meeting KPIs as opposed to providing accurate and optimized data insights.
Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate and inefficient data.
Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Wpromote has made strategic acquisitions and been recognized as an innovator in the space, as well as gathering investment that it is using to accelerate growth and expand its offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Company benefits
- Unlimited PTO
- Half-day Fridays every Friday
- 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
- 401(k) with company matching
- Free, confidential Employee Assistance Program
- Free weekly virtual workout classes
- 100% paid parental leave policy for birth, adoption, and foster placement
- Medical and dependent care FSAs
- Wprotege mentorship program
- LinkedIn learning and access to internal training and development
- Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
- Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
Company HQ
El Segundo, CA
Leadership
Michael Mothner
(Founder & Board Member)Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.
Andrea Bendzick
(CEO)Previously CEO and President at Astreya, where they were also COO and CFO in prior years. Also worked at NTT Data Americas as CFO and SVP of Global Operations and Transformation.
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