Paid Search Specialist, G2
$70-81k
OTE
Review site for business software & services
Be an early applicant
Review site for business software & services
1001+ employees
Be an early applicant
$70-81k
OTE
1001+ employees
Company mission
To make trust a central part of the digital transformation.
Role
Who you are
- We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway
- 1-3 years of hands-on experience managing Paid Search campaigns
- Experience managing at least 10K-20k monthly USD budget
- A knack for reporting and Excel. You feel comfortable analyzing large data sets and know all the important Excel functions like sorting, filtering, VLOOKUP, concatenations, and pivot tables
- Problem-solving skills. You possess the experience, intellect, and know-how to analyze your campaigns, think through action items, and execute them confidently
- A driven and self-starting personality. You should have a thirst to constantly learn more about digital marketing through reading, continued training and learning from other team members as you grow in this role and with our business
- A bachelor’s degree and/or relevant marketing certifications. Exceptions can be made with strong real-world experience
- Must be US-based. Austin, TX candidates preferred (hybrid 2 days/week); open to fully remote for the right candidate
What the job involves
- G2 is looking for a sharp, detail-oriented Paid Search Specialist to join our high performing Performance Marketing team
- This is a great opportunity to expand your skill set and take on new challenges across the digital landscape, including day-to-day management of paid search campaigns (in platform) and key projects for the G2 Digital Markets web properties (Capterra, GetApp and Software Advice)
- This role will report to the Manager, Paid Search
- Location: We prefer candidates based in Austin, TX and able to work hybrid (2 days/week in office), but are open to US-based remote candidates for the right fit
- In This Role, the Paid Search Specialist will be responsible for:
- Day to day performance. First and foremost, this role will be focused on driving revenue with a great ROAS via our paid search channel, across Google and Bing, including optimizations around bidding, creative and audiences
- Building & optimizing paid search campaigns. Within your first few weeks you’ll be responsible for managing several high budget key accounts
- Acting as a Paid Search Subject Matter Expert: You will be leveraged as the Paid Search subject matter expert and you will be one of the main experts about all things Paid Search
- Data driven decision making. Leverage in-house reporting systems and analytical tools to become a master of data driven analysis and optimizations and improve campaign performance
- Global collaboration: You will collaborate globally with our teams in the US and in Europe to report the performance, results, and trends of the Paid Search campaigns on a regular basis
- How a day will look:
- 80% → Campaign strategy, planning, execution and optimization: Create, test, iterate and optimize the Paid Search campaigns in Google and Bing
- 10% → Reporting: Report on performance (Results & data driven reasons) of your campaigns, your action plans, roadmap and your forecast to the other team members
- 10% → Collaborating: Engage with diverse internal teams (spanning analytics, creative, marketing ops, and technical departments) to ensure seamless alignment on campaign deliverables and timelines. Build strong relationships with ad platform representatives to stay ahead of industry developments and drive innovation
Our take
G2 helps companies to compare the best business software and services based on user ratings and social data. Its rise emphasises just how fragmented and competitive the market is for business software today, and how a company that provides a way to navigate through all the confusion has a very good shot at building a lucrative business.
The company is part of a large group that has sprung up online to provide reviews and competitive analysis of various software products. However, unlike many others, G2 doesn't use an affiliate revenue model, where revenue is earned through advertisements and clicks. G2 instead uses a similar model to Glassdoor, striving for authenticity and credibility.
This approach has seen the site rise in popularity as it delivers reviews and analytics to make navigating the software landscape less complex for businesses and their teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
53% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2021
$157m
SERIES D
Oct 2018
$55m
SERIES C
Total funding: $257.6m
Company benefits
- 22 days holiday (excl. bank holidays)
- Work from home opportunities
Company HQ
Chicago Loop, Chicago, IL
Leadership
Godard Abel
(Co-Founder & CEO)Previously founded and led BigMachines, a leading SaaS CPQ company.
Tim Handorf
(Co-Founder & Head of G2 Labs)Before G2, served as a Vice President of Product Management at BigMachines.
Mike Wheeler
(CTO)Came to G2 from TapJoy, where they helped to launch a mobile web product to an audience of more than 3 million users.
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