Customer Marketing Specialist, Salesforce

• The ideal candidate will have strong business acumen, an ability to navigate complex internal teams, and a talent for uncovering compelling customer success narratives that highlight product impact and drive brand momentum
• 3-5 years of experience in sales, customer marketing, field marketing, or related roles
• Strong skills in communication, writing, and ability to work well cross-functionally. You must be able to communicate effectively to both internal and customer executives
• A growth mindset, seeing opportunities and solutions when presented with challenges, and an always-evolving environment
• Organized, self-motivated, and comfortable managing multiple moving parts
• Familiarity with CRM tools (like Salesforce) and basic data analysis
• Dynamic, confident personality with the ability to successfully define and drive project execution with minimal guidance amidst multiple priorities and goals
• Experience working with customers, direct distribution (sales) teams, and channel & marketing partners
• Ability to perform well in a fast-paced environment and manage multiple projects effectively
• Extreme attention to detail

Desirable

• As a key member of the Customer Marketing team, the Discovery Senior Analyst plays a crucial role in identifying and qualifying customer accounts for co-marketing opportunities that align with our strategic business priorities
• This individual is responsible for reviewing a dynamic pipeline of accounts and proactively engaging internal stakeholders — including Account Executives, Product Managers, and Solution Engineers — to assess fit for customer storytelling, campaigns, or other marketing initiatives
• Review and prioritize a pipeline of customer accounts using defined strategic criteria (industry, product usage, deal size, etc.)
• Conduct outreach to internal stakeholders to gather insights and assess co-marketing potential
• Qualify accounts based on alignment with campaign goals, product narratives, and business impact
• Partner closely with customer marketing managers to hand off qualified accounts for next steps (storytelling, events, PR, etc.)
• Maintain clear tracking of outreach, responses, and qualification outcomes in team systems
• Provide feedback on trends and pipeline health to improve targeting and engagement strategy over time
• Monitor, capture, and analyze relevant data via Salesforce reports and dashboards and provide analysis to be used in marketing, sales, and content development