Lead Product Marketing Manager, Apollo.io
More information about location
Sales intelligence and engagement platform
Be an early applicant
Sales intelligence and engagement platform
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To build the future of go-to-market solutions.
Role
Who you are
- 8+ years of experience
- 5+ years of experience at a high-growth b2b SaaS company
- Industry experience in rev tech is a huge plus
- Experience with sales or marketing personas is a plus
- Strong product strategy chops - experience leveraging customer insights to make informed recommendations that shape product direction
- Ability to deliver actionable data-driven recommendations
- Deep customer-centricity - appreciation for customer insights with experience running research efforts and delivering actionable recommendations
- Experience running complex integrated GTM motions partnering well across marketing and sales teams
- Excellent storytelling, communication, and presentation skills
- Strong cross-functional collaboration - great at working across many teams
- Bias toward action. Strong ability to get things done and move things forward
What the job involves
- Apollo is looking for a highly strategic and collaborative end-to-end product marketing expert to build out additional product offerings
- This is an exciting opportunity to shape product strategy and expand Apollo’s offering
- The right candidate will thrive at gathering data to understand market dynamics and customer needs and enjoy partnering closely with Product, Research, Marketing, and Sales to shape roadmap and drive GTM campaigns that deliver impact
- Conduct market research, run competitive analyses, and gather customer insights
- Build out our understanding of our personas
- Shape product strategy and work hand in hand with product to prioritize the roadmap
- Develop a beta program to test early product with customers
- This is a highly cross-functional role, requiring close collaboration with R&D and GTM partners
- This role reports to the Head of Product Marketing
- Shape Apollo’s product strategy as we expand our offering to new personas
- Conduct competitive benchmarking and industry analysis
- Gather customer insights, partnering closely with research
- Build out Apollo’s core personas
- Work hand in hand with product to shape and build out the roadmap
- Test new early offerings with beta customers
- Launch product and run GTM campaigns
- Enable Sales and GTM teams
Our take
Apollo's sales intelligence and engagement platform integrates with companies’ existing internal tools, such as LinkedIn, Salesforce and Hubspot, to increase and optimize sales and marketing leads. Rather than simply employing a volume-heavy approach to leads, Apollo’s software allows users to focus on more convertible prospects, while automating task management and workflow.
The company launched in 2015 and grew steadily in its early years, but the period since 2021 has seen it enter a rapid scale up. Now its customer base includes the likes of Autodesk, Stripe, Docusign and Yelp.
Apollo now intends to keep the upward momentum going, having secured major funding in mid-2023 and is also investing heavily in India as its R&D center, where there’s a burgeoning pool of tech talent. In early 2023, Apollo reported record revenue numbers and appointed a new CPO, indicating a solidification of these aims.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
75% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2023
$100m
SERIES D
Mar 2022
$110m
SERIES C
Total funding: $251.2m
Company benefits
- Remote first
- Great compensation package and culture
Company values
- Be Customer Obsessed - We are obsessed with how to make our customers successful. Every decision we make should be in service of our customer’s success, as their success comes hand-in-hand with ours.
- Speak and Act Courageously - We aren’t afraid to fail; we are more afraid not to try. We admire team members who take calculated risks and experiment. We aren’t afraid to challenge the status quo.
- Take Ownership - We acknowledge that this is OUR company. Nothing is ever “someone else’s problem”: if we see a gap, we are proactive in addressing it. We uphold excellence and are accountable to each other and to ourselves.
- Learn Voraciously - We are always curious, seeking out opportunities to learn and to better ourselves. We adopt a growth mindset and are motivated by the gaps we see in ourselves and our businesses.
- Move with Focus and Urgency - We identify the few things which will have the biggest impact, and move fast to achieve them.
- We are all for one - We win and lose as one team. We rally around people and invest in each others’ growth: whether it’s celebrating wins, lending a hand or giving constructive feedback.
Company HQ
SoMa, San Francisco, CA
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