GTM Growth Marketer, Pantheon

• 7+ years of B2B marketing experience, with meaningful time in demand gen, outbound, or sales-adjacent roles
• Demonstrated ability to design experiments and draw conclusions from imperfect data
• Strong instincts for outbound — sequences, hooks, personalization, and what makes a cold outreach actually work
• Comfortable working from Gong calls and deal data, not just marketing analytics
• Experience with sequencing tools (Outreach, Salesloft, Apollo, or similar) and CRM hygiene
• Collaborative working style — you'll be in a tight loop with PMM, AEs, and founders

Desirable

• We're building an early-stage go-to-market engine for a new product and looking for a GTM Growth Marketer Manager to own the experimentation loop at its core
• This isn't a traditional demand gen role. You'll design and run structured outreach experiments across ICPs and message variants, interpret the signal that comes back, and feed those learnings directly into positioning — in tight partnership with our Product Marketing Manager and overlay AE team
• If you think in hypotheses, not campaigns, and you're energized by turning messy early-stage signal into crisp GTM decisions, this role is for you
• Design and run outbound experiments that cleanly isolate ICP and messaging variables
• Define experiment cadence, success metrics, and review rhythm
• Maintain a living ICP scorecard tracking response rates, objection patterns, and segment-level conversion
• Build and manage outbound sequences across email, LinkedIn, and video
• Own pipeline metrics for the overlay AE team: MQLs, meeting-set rate, and conversion by segment
• Instrument campaigns so signal is attributable and actionable
• Synthesize response data, Gong call themes, and deal outcomes into positioning updates
• Partner with the PMM to translate field signal into messaging refinements
• Be the connective tissue between what the market is saying and what we're telling it
• Develop and iterate outreach sequences, talk tracks, and one-pagers tuned to each ICP under test
• Keep enablement materials in sync with positioning cycles — not on a separate track
• Work closely with overlay AEs to understand what's landing and what isn't
• Own the outreach and measurement toolstack (sequencing tool, CRM hygiene, pipeline reporting)
• Define and maintain reporting that surfaces experiment learnings, not just activity metrics
• You'll have direct influence on how we define our ICP and go-to-market motion — not executing someone else's playbook
• Tight feedback loop with the product and sales team
• Your work will directly shape the marketing org as it scales